GE hoax story makes a point for taxation pressure group

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NEW YORK (Bloomberg) US Uncut, a group protesting corporate tax issues and government service cutbacks, claimed responsibility for a fake press release that said General Electric Co would return a “$3.2 billion tax refund”.

The release, which was picked up by the Associated Press, was part of the group’s effort to pressure companies to pay their taxes, Andrew Boyd, a spokesman for the group, said in an interview. US Uncut had the idea for the GE tax effort and then cooperated on execution of it with a group known as the Yes Men, which has been involved in similar hoaxes.

“By pretending GE did the right thing by re-gifting their tax refund, we hold them accountable to that better future,” said Boyd. “People are moving very fast and are going to reprint the release, and we think there’s also an unconscious motivation that they’re happy to see the news.”

The statement, which purported to be from GE Communications, claimed the Fairfield, Connecticut-based company was responding to a “public outcry” and would “allow the public to decide how to spend” the returned money. Earlier this month, GE said on its website that it received no 2010 tax rebate, refund or payment from the government.

GE fell 7 cents to $19.94 at 4 p.m. in New York Stock Exchange composite trading. Shares have risen 9 percent this year.

GE chief executive officer Jeffrey Immelt has said he’s happy to defend the company’s tax rate.

“Like any American, we do like to keep our tax rate low,” Immelt said in a speech March 31 at the Economic Club of Washington. “But we do it in a compliant way, and there are no exceptions.”

Immelt commented after a March 24 report in the New York Times that GE had a tax bill of zero in 2010, an assertion the company called misleading on its GE Reports website.

The Associated Press said the fake release, which was sent by e-mail, included a GE logo and a link to a website designed to look like GE’s own site.

“The AP did not follow its own standards in this case for verifying the authenticity of a news release,” said Hal Ritter, business editor, in a story AP published about the event. US Uncut had studied the font and language of previous GE press releases, Boyd said.

Yes Men co-founder Mike Bonanno confirmed US Uncut’s responsibility for the idea and his group’s help. He said that, although GE has the right to take legal action, he thinks misrepresenting the company’s actions in a comic way is part of free speech.

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