‘Everyday heroes’ who donate blood star in video
The Bermuda Hospitals Board is celebrating its blood donor heroes and seeking out new ones through a YouTube video and poster campaign.
The move is in advance of tomorrow’s observance of World Blood Donor Day.
The campaign’s two-and-a-half minute YouTube video, ‘Be a Bermuda Blood Donor’, was launched yesterday. It features footage of real blood donors in Bermuda during their daily lives and tells the stories of people whose lives have been saved or improved by blood transfusions.
“We are so excited to celebrate our blood donor heroes and hope more people will join them when they realise how easy but vital it is to donate blood,” Venetta Symonds, CEO of the Bermuda Hospitals Board, stated in a press release.
The video tries to show that “donors are everyday heroes” but when a patient is in need “they are the heroes who save lives”, she added.
The campaign’s message is summed up at the end of the video as: “Be a hero. Save lives. Donate blood.”
In order to maintain a sufficient supply, 40 to 50 donors need to give blood each week, or about 2,340 per year. Currently around 1,100 people in Bermuda regularly donate blood.
Most healthy adults between the ages of 18 and 70 can give blood. Donating takes around a half-hour and one pint of blood is drawn, which the body replaces within a day.
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Published Jun 13, 2012 at 8:50 am (Updated Jun 13, 2012 at 8:50 am)