Tourism reveals its youthful side

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Tourism Minister Wayne Furbert yesterday announced the members of the newly-formed Youth Tourism Board.

The 16 board members represent a range of fields including hospitality, international business and marketing.

“The purpose of the board is to receive some new ideas,” said Mr Furbert. “I’m pleased to welcome this dynamic group of young Bermudians who I know will give their all in helping implement our recently released national plan.”

Daniel Reece, chairman of the Youth Tourism Board and a member of the Tourism Board, expressed his excitement to start working with the new group.

“I’m excited about the talent we have and the diversity,” Mr Reece said. “We’re here to enhance the product of Bermuda, to innovate and bring fresh ideas.”

Antonia Mills, business development officer at Freisenbruch-Meyer Group, has a background in marketing and hospitality.

“I am excited to explore the marketing concepts of the new plan,” said Ms Mills, who spent four summers working at a hotel front desk.

Involving more young people will help ensure the ten-year National Tourism Plan is carried out seamlessly, Tourism Board chairman Maxwell Burgess said.

“The plan is designed, and more importantly determined, to create opportunities for our young people,” Mr Burgess said. “It makes sense to get our young people involved.”

Seventy-six people turned out to a casting call for the Department of Tourism’s branding campaign, Mr Furbert added.

He said the ad campaign, featuring a new slogan and song, would be launched in late July or early August.

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