Basic advertising truth

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July 2, 2012

Dear Sir,

I note with great interest that they are searching for new models for the upcoming tourism campaign! When making their selection, I hope that they will remember the most basic of advertising truths, which is, that to be successful, the potential customer must be able to picture themselves in the ad. In order to be effective, the choice of potential models should be guided by this most elementary of principles rather than choosing models for political correctness!

BEEN THERE

Paget

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Published Jul 13, 2012 at 8:40 am (Updated Jul 13, 2012 at 8:40 am)

Basic advertising truth

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