Digicel has redefined itself as a digital operator. It sold call time minutes and data usage as a mobile operator, now it has evolved to become a vendor of “digital experiences”.

Oliver Coughlan, Digicel chief executive officer, Caribbean and Central America, said: “Today, we’re stepping into our future. As a mobile operator, we sold minutes and MBs, now, as a digital operator, we’re about delivering digital experiences. And we’re making that happen 1,440 minutes of each day. That’s all day, every day.”

To mark the occasion, Digicel said it was “delivering simply more through a suite of eight apps and a promise of powerful digital experiences”.

It said this means being always there, always on and always having something to offer customers, no matter what they are into, from sports, music, news, and local radio, to podcasts, messaging, marketplaces, and cloud storage.

Denis O’Brien, Digicel Group chairman, said: “This is the biggest thing we have done since our launch in Jamaica 19 years ago. Today we’re taking a massive step into our future and telling our customers that we will be with them 24 hours or 1,440 minutes of each day – that’s every minute of every day – and that we will always have an app and a digital experience to delight and engage them. That promise of a constant connection in turn makes for a far deeper, more impactful and more resonant relationship with our customers.”

In its first major move as a new digital operator it has created Digicel Prime Bundles. These feature all of Digicel’s suite of digital services (or apps) spanning D’Music for music, PlayGo for TV streaming, SportsMax for all things sport, BiP for advanced messaging, video and voice calling, gaming and marketplaces, LOOP for local and international news, GoLoud for radio stations and podcasts and Billo for cloud storage. There is also Digicel’s self-care destination, MyDigicel app.

Mr Coughlan said: “With our Digicel Prime Bundles, we‘re making sure our customers can enjoy more of the things they love, with even more data. Our Digicel Prime Bundles are unmatched in the market. Nothing else comes close. Whatever our customers are into, we have an app and a digital experience for them meaning they can do more, experience more, learn more, laugh more, make more, share more, listen more and play more together with Digicel. Our Digital Operator promise to customers is of simply more. Welcome to Digital at Digicel.”