Spoiled for choice at Car & Bike Show

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  • Car and Bike Show held in the Bulls Head Car park - (Photo by Mark Tatem)

    Car and Bike Show held in the Bulls Head Car park - (Photo by Mark Tatem)

  • Car and Bike Show held in the Bulls Head Car park - (Photo by Mark Tatem)

    Car and Bike Show held in the Bulls Head Car park - (Photo by Mark Tatem)

  • Car and Bike Show held in the Bulls Head Car park - (Photo by Mark Tatem)

    Car and Bike Show held in the Bulls Head Car park - (Photo by Mark Tatem)


At the end of last month, the Corporation of Hamilton held its first car show for 10 years on the third floor of Bull’s Head car park. Running from 2pm to 7pm, the event was designed to allow the car dealers an opportunity to exhibit their latest new models as well as offering accessories and sound system vendors the opportunity to showcase their products.

Displays by the Bermuda Long Riders Association, the Bermuda Motorcycle Racing Club and the Motocross Club, and customised cars by the Team Oni Racing Club added glamour and fun to the day.

Butterfield Bank and Capital G staff were there to help you spend your money, and Freisenbruch-Meyer Insurance Services Ltd plus Colonial Group International Ltd ensured you would be legal when you drove your pride and joy out of the showroom.

Food vendors stationed at the far end allowed customers to grab a bite as they perused the gleaming metal on show.

But it was all nearly ruined by what appeared to me to be a clash between the staff of Custom Acoustics and Sound Decision to create the loudest wall of noise. Fortunately, Bull’s Head car park was built more solidly than the walls of Jericho and it did not come tumbling down.

Clearly, the car dealers had put a lot of time and effort into what was a good concept and Danilee Trott and her colleagues at the Corporation are to be praised for a good idea that was well executed on the day.

Banners, flags, poster boards and corporate uniforms were all used to camouflage the grey sterile walls, ceiling and floor of the car park, enhance the space and create a ‘motor show’ environment.

With nearly 50 new cars on display and some pimped up secondhand cars for sale, there was no shortage of choice for the customers. Every type, from A Class sub-compacts to H Class family cars, saloon to SUVs, cabriolets to hatchbacks and vans to wagons were to be seen. There was even a Jeep sitting on a pile of gravel, thus highlighting its off-road capabilities.

While few, if any, customers had cash in hand to buy a new car on the day, most of the dealers were pleased with the turnout and the interest expressed by potential customers. One dealer was of the opinion that having so many different vehicles on display at the same location was ideal for the customer, particularly for those that were not car buffs, while another said that if a potential customer was ‘on the fence’ then the show would help to nudge them into the buying mode.

In the aftermath of the show, the consensus of the dealers was that the concept was well thought out and, apart from the music sound level, was well organised and worthwhile. Coming only a week or so after the Coldwell Banker Home Show, it may be that in future years the date is changed, and the timing moved to slightly earlier in the day, say noon to 5pm, but nevertheless, the opinion was that they would welcome it being an annual event. With somewhere between 700 and 800 customers attending, it can only get better.

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Published Mar 22, 2012 at 12:18 pm (Updated Mar 22, 2012 at 12:16 pm)

Spoiled for choice at Car & Bike Show

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