The English Sports Shop has announced the launch of a new discount clothes shop in Hamilton called The New Outlet.The new retail store, located on Front Street (next to MAC Cosmetics), is offering deep discounts of clothing from the men’s and ladies’ fashions from the sale racks of The English Sports Shop, Boutique CC and Cecile’s.Merchandise has been priced from $5 and items are up to 75 percent off and according to the company, the “early bird” will get the best selection and bargains.“Many people have asked for more sales in this tough economic climate,” said Bruce Robinson, merchandise manager for The English Sports Shop. “We felt there was a niche to reincarnate the popular outlet retail store in new form and fashion for people who are looking for something special and varied at a discounted price.”According to Mr Robinson, The New Outlet will offer an interesting collection of quality name brands at great discounted prices.“Opening The New Outlet in Hamilton will allow us to offer more quality merchandise in a new space at an amazingly low price to the customer, just in time for the holidays,” he said.“Our goal for The New Outlet is to supply the public with the products they want and can afford, with pre-priced racks. Our employees are friendly and happy to assist when and where they are needed, and we are all happy with regards to the timing of this opening, at the beginning of the holiday shopping season at a particularly tough time, economically speaking”.The New Outlet is located at 53 Front Street and is open from 10am-5pm.