California dreamin’ It’s the right moment for Loren to take big leap in music business

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  • Music producer Loren Furbert is trying to make a name for himself by representing some up and coming music artists in his LA home studio.

    Music producer Loren Furbert is trying to make a name for himself by representing some up and coming music artists in his LA home studio.


Growing up in the deserts of California, Loren Furbert had two viable options for keeping himself busy: creating music or chasing coyotes.

Settling on the first option, Mr Furbert is now working towards his dream and producing music tracks for some up and coming artists in Los Angeles.

In an interview with The Royal Gazette, he said: “Ultimately I started doing music because the area I grew up in was very boring.

“No disrespect to my hometown in California City but it’s in the middle of the [Mojave] desert and there is nothing there and nothing to do.

“My mom has always had a series of random computers around the house, so I took one of them and uploaded this music production programme called Fruity Loops. It’s kind of basic, at least it was at that time, which was probably in 1999.”

Inspired by popular producer and songwriter Timbaland — in particular a song called ‘Up Jumps The Boogie’ — Mr Furbert would try to create new beats and sounds with the computer programme. He said music made him feel alive and gave him an outlet to get his ideas out of his head and into music form.

“It was either that or running with some coyotes in the desert, so that’s when I started and I just never stopped,” he said.

He said he hasn’t gone a month without producing music of some sort and while his set up is “a bit more intricate” that in his teenage years, he still uses that same programme occasionally.

“I actually have my home set up with a little production station connected to Fruity Loops and I create beats. I also go to a huge production studio that is not mine, but I am connected to the people who run it.”

He started off his studies by taking a Pro-Tools recording and engineering course at Monterey Peninsula College in 2003; then received a computer science certification from Howard Community College in Maryland two years ago.

First starting out in the production studio, he admitted to being “terrible at it and thought it was not my calling”, but he gave it time and is making headway in his career.

Mr Furbert is currently working with a recording artist named Jhelisa, who has been finding success in the UK. “I can’t give too many details about the project, but it’s huge,” he said. “She has won every and any award available to be won in the music industry and she was India Irie’s direct competition in the UK. Her label is releasing a mix tape and I am producing it.”

Another big project in the works at the moment is collaborating with a hip hop and rap artist called Seldomscene on his upcoming album ‘The Leader’.

“He is actually from Crenshaw in Los Angeles and he is going to be probably the biggest thing out of the West Coast next year I should say,” he said.

“I produced the whole album which is amazing and our first single is called ‘Benz Music’ and should be out everywhere: Facebook, YouTube, ReverbNation and Sound Cloud.”

Mr Furbert, whose father Andre Furbert is Bermudian, said the Island had a big impact on his love for music. Though he grew up stateside, he would visit the Island occasionally in his younger years and said his paternal side has “a huge cultural influence” on him.

“My dad was born and raised in Bermuda and grew up in Hamilton and came to Maryland where he met my mom.

“He said living in Bermuda there were a lot of reggae and calypso influences, but it’s unique and not like anything else. He said the closest thing he could identify with musically in Bermuda was a Spanish Mariachi band because of the rhythms.”

His father played the piano and his mother would often be strumming the guitar, so it was only natural that he would also get involved with music.

“So growing up with that I listened to everything from James Brown, Bach, Bob Marley and all types of genres that would be playing for hours on road trips. My dad’s taste in music is based on his upbringing in Bermuda so I guess you can say I am an offspring of that.”

He said Bermudians have supported his efforts in the past and hopes his future projects aren’t an exception. “I just figured I see Bermuda as my people and my family because when I come back I am treated like a king. Me and my dad were getting so much love from everyone on our last trip.

“Now that I am of age I can articulate and observe Bermuda and why wouldn’t I expose myself to Bermudians first? I just feel like they would support me.”

Follow Mr Furbert’s progress on Facebook or Twitter, by visiting LorenMakesBeats.

Useful website: www.lorenmakesbeats.com/

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Published Jan 10, 2013 at 8:44 am (Updated Jan 10, 2013 at 8:43 am)

California dreamin’ It’s the right moment for Loren to take big leap in music business

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