Apple is, like ... so uncool, teenagers say

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  • Is Apple Done? Teens say the iPhone and iPad aren't so cool anymore and are choosing other devices.

    Is Apple Done? Teens say the iPhone and iPad aren't so cool anymore and are choosing other devices.


Just about everybody knows that if you want to know what’s in and cool (or whatever words they use for that these days) you have to ask a teenager.

But what may not be as predictable, is the answer said teen will give you.

Let me give you a hint — if you don’t want your kids to call you a noob and want them to think you’re sick, you might want to think about getting yourself a Samsung Galaxy or a Microsoft Surface because apparently, Apple is … totes over.

That’s the word on the street, according to research performed by Buzz Marketing, which found that youngsters are turning away from Apple’s much-feted iPhone — seeing it as something mom and dad might have and are simply no longer cool enough.

The group said that newer models like the Galaxy III and the Surface tablet are gradually winning over younger generations, who are tired of Apple’s repetitive formula, Forbes reported.

Buzz Marketing’s Tina Wells told Forbes: “Teens are telling us Apple is done. Apple has done a great job of embracing Gen X and older (Millennials), but I don’t think they are connecting with Millennial kids.”

This could explain why Apple has been steadily losing market share to Android smartphones. It may not explain so well why the Surface hasn’t sold like hot cakes.

So, have the days of Apple dominating the hands of the cool crowd come to an end? Will Apple’s cachet soon be passť?

Teen marketing analysts say Apple’s fate lies more with itself than with what its competitors are up to.

“Everything moves in cycles and you can’t rest on your past glory,” said Ms Wells. “You’ve got to evolve to maintain relevance. Apple just needs to focus on innovation and teens will come back.”

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