The official commercial website of Bermuda’s top football player Nahki Wells’ new club Huddersfield Town has announced its first licensing agreement with an overseas company — Bermuda-based auction firm Bermybids Ltd.

The website states: “Huddersfield Town’s brand is entering new international territories after the Club signed its first licensing agreement with an overseas company.

“Bermuda-based auction firm Bermybids Ltd, whose chief executive officer is Dominique Nanette, has reached a commercial agreement with ‘The Yorkshire Club’ to use Town’s intellectual property in its home nation.”

Bermybids announced its launch in November 2013 but appears to delayed it’s kick-off, based on its website and Facebook page.

Huddersfield Town said on their website as part of the deal, Bermybids has purchased 500 Huddersfield Town shirts — a mixture of home and away replicas — to sell on the Club’s behalf across the Islands. The first delivery of 2013/14 replica PUMA away shirts features the name of Bermuda’s brightest footballing star Nahki Wells.

Huddersfield Town’s commercial director Sean Jarvis explained: “Licensing is an important and exciting commercial opportunity for Huddersfield Town, particularly with the international interest the club’s participation in the Championship brings.

“We’ve been exploring potential commercial ventures abroad for some time and given Nahki’s profile and status in his home country, an initial deal in Bermuda is a natural fit for our brand and presented us with this opportunity. Huddersfield Town has a unique appeal as a football club in that country.

“I’m delighted that this deal — an exclusive rights deal within Bermuda — is now up and running for an initial six-month period. We’ll monitor its progress closely as I believe it can generate and enlarge our existing overseas fan base. I am hopeful that the Bermybids licensing agreement will be the first of many overseas deals for our club.”

A Royal Gazette article about Bermybids explained that the new auction retail website in Bermuda will offer residents huge savings on new products, from travel and gas vouchers to smart phones, according to CEO Mr Nanette. A ‘penny auction site’, it will offer new products that customers can purchase, or win, in a pay-to-play bidding engine that successfully sells at as much as 80 to 90 percent off. The site’s revenue mainly comes from the pay-to-play bidding process.

Users pay 60 cents a bid, and the price of the item can only be driven up by one cent a bid, he noted.

“This keeps the bid low and even with 1,000 bids, the price will only be $10, and the item can be a $2,000 flat screen TV,” Mr Nanette said at the time.