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AC35: New ACBDA ‘making progress’

Mike Winfield with Sir Russell Coutts (Photo by Akil Simmons)

Mike Winfield, CEO of the America’s Cup Bermuda Ltd (ACBDA) is encouraged by the progress the fledgling company has made since coming into existence just over a month ago.

The company was created to deliver on Bermuda’s commitments to the America’s Cup organisers and to act as liaison between the America’s Cup and Bermuda.

The ACBDA is a small office working in conjunction with the America’s Cup Event Authority (ACEA) which has responsibility for organising and delivering the events associated with AC35.

“We are pleased and excited about the opportunities the America’s Cup will create over the next several years as well as the legacy benefits for many years to come for Bermuda and its people,” Mr Winfield said.

Yesterday the ACBDA released a progress report and an infographic to show a road map forward from winning the bid to hosting the America’s Cup and to the line-up of events that will play out in Bermuda during the summer of 2017.

Since coming into existence the ACBDA has met with representative groups such as the Bermuda Economic Development Corporation, Bermuda Tourism Authority, Chamber of Commerce, Ascendant and the local sailing community.

The company has assisted America’s Cup syndicates Team Oracle USA, the Cup holders, and Artemis Racing with the design of their bases at the Royal Naval Dockyard and advancing the overall design of the event village.

They have also assisted the ACEA and teams with housing, schools and related relocation issues and finalising the office set-up for the ACBDA and ACEA.

Mr Winfield added: “While we are still in the beginning stages to engage the wider community in America’s Cup-related activities, we are making progress.

“Within the next few weeks we will be selecting a public relations and communications team to assist us in the very important task of community engagement and outreach.

“We were pleased to have interest from eleven parties and the communications committee ultimately reviewed the eight proposals submitted by organisations and individual alliances.”

The ACBDA is owned by Government as the sole shareholder but carries out its role as an independent body, with full accountability to the Government through the Ministry of Economic Development.

The company is headed by chairman Peter Durhager, who is the former chief administrative officer and executive vice-president of RenaissanceRe.