A new telecommunications company run “by Bermudians for Bermudians” is setting out to gain a share of the domestic market dominated by larger firms.

LiveNet Bermuda is initially focusing on home internet and voice service for home phones and cellphones.

Lower cost long distance calls and less expensive roaming options are at the forefront of its marketing drive.

Troy Symonds is LiveNet Bermuda’s chief executive officer. He said: “We have been looking at doing this since February.

“Bermudians have been looking to get in to the communication business. We wondered how we could do something in the local market.”

LiveNet has put together a team focused on competing in the home internet, home phone and cellphone market.

One of its services is aimed at travellers and allows them to receive free incoming calls on their cellphone, even when roaming overseas. According to the firm a customer can also make competitively priced international calls and have three phone numbers programmed into on Sim card, such as a Bermuda, US and UK combination, that allows callers to get in contact with the customer as if they were making a local call in the country where they are located.

Similarly, a customer can have a Bermuda home phone number together with virtual phone numbers for other countries, such as the US, UK and Canada, allowing callers in those countries to call the local virtual number and reach the home phone in Bermuda.

Mr Symonds, who has worked with technical solutions firm Fort Knox Bermuda, said that although LiveNet did not have the infrastructure of a major cellphone and internet company, it is able to integrate with other organisations and roam on networks to provide its services.

And being a smaller firm makes it more agile and faster to react to opportunities, he said.

LiveNet hopes a key selling point will be the firm’s Bermudian credentials.

A spokeswoman said: “Live Net was born out of a desire for Bermudians to have a stake in the communication business in Bermuda.

“This is an opportunity for Bermudians to invest in their country and to have shares and ownership in the company.

“A the moment it’s nimble and quick and it works. It’s fun and innovative. We will grow and we are excited about bringing jobs for Bermudians who want to work in the communication industry.”

Mr Symonds believes cost-conscious customers will appreciate the suite of options on offer.

He added: “We are having fun with it. We are the small guys hoping to do our best. It’s an opportunity.”

LiveNet Bermuda’s website is www.livenet.bm.