An online campaign to highlight the Island asks potential visitors to “choose their own travel adventure”.

The initiative, by online travel agency Expedia and the Bermuda Tourism Authority, is intended to show visitors the range of experiences available in Bermuda. The focal point of the campaign is an interactive video, created using specially designed, wearable cameras, to give viewers a first-person take on a holiday here.

An Expedia spokeswoman said: “Video viewers can choose from three initial ways to enjoy Bermuda — Chill, Mix it Up and Thrill — and watch as their ideal day plays out before them. The ads are filmed in first-person as if you are the one spelunking in an underwater cave to a spa oasis, cliff-jumping in the clear blue waters or taking in the local culture and flavours of the nightlife.

“Viewers can share the video with their friends, and download the itinerary with information on each location.

“The video aims to immerse travellers into this vast and beautiful island destination that is rich with culture and activities just waiting for exploration.

“It is designed to increase tourism interest, specifically aiming to appeal to a younger demographic, while bringing to life the Island’s hidden gems and beauty.”

The campaign also includes landing pages on Travelocity and Expedia in the United States, along with Expedia in Canada and Britain, making it easier for interested viewers to book their trip.

“This is just one way Expedia group is working to shine a spotlight on the destination of Bermuda,” the spokeswoman said.

“The market management team works closely with hotel partners on the ground to help them to increase demand through tools like mobile, packages and promotions. In the first half of 2015, demand to Bermuda via Expedia group sites increased nearly 20 per cent year over year.”

The BTA announced this year that it had joined forces with Expedia to promote the Island in Britain through a campaign “combining interactive outdoor locations around London with digital and social media channels, directing consumers to the Bermuda booking page on Expedia”.

The website also put the spotlight on the Royal Palms Hotel, which topped a list of exclusive properties in the Expedia 2015 Insiders’ Select rankings.