Sami sails to victory in trophy contest
Teamwork got trophy ready
Sami Lill says his winning submission was not a one-man show.
Fishermen Jim and Blake West, carpenter Vibio Festa, Alex Roque of Dynamic Machining, Max and Robert Moniz of Bermuda Electroplating and Donna and Craig Faries of MASS Limited all helped to get the trophy ready in just over a month.
Expert advice and support also came from Stuart Lunn of Lunn Marine, sculptor Desmond Fountain, David Swift of Pembroke Paint and Mr Lill’s father-in-law and wife respectively, Bill and Meredith Andrews.
If you’re at the Louis Vuitton America’s Cup World Series Bermuda award presentations this weekend, pay close attention to the trophy.
Bermuda designer Sami Lill is the man behind the prize.
His company, Uber Super Duper, creates out-of-the-box campaigns for businesses around the world.
The 39-year-old used that same type of thinking for the World Series Bermuda trophy.
Officials loved his kinetic design of silicon bronze, Bermuda cedar and lead.
“It’s based around the concept of balance because sailing is all about balance in terms of speed and resistance,” the designer explained. “The idea was to create a trophy that’s simple and different for this unique, world-class sailing event.
“The sphere at the bottom of the trophy represents the world and the sailing is represented by the catamaran on top. This is a 1/90 scale replica of an AC45, which is the boat used for the America’s Cup World Series.”
He submitted the blueprint as part of a competition organised by America’s Cup officials. He learnt he was successful just over a month ago.
“As there are no foundries in Bermuda we had to import materials very quickly from the States,” he said. “From that point all the manufacturing and production of this happened in Bermuda, by locals. Basically, everyone I went to was excited about the project, loved the design and wanted to be a part of it.
“Everyone was very approachable and very generous with their time and energy and they went above and beyond to make it happen.”
Mr Lill is married to a Bermudian photographer, Meredith Andrews. He was born in Sweden, where his mother was a sculptor and painter and his father an economist. He describes Uber Super Duper as a “multidisciplinary creative studio”.
“I’d call myself more of a problem solver and strategic thinker than just a designer,” he said.
“We do all kinds of projects for clients, including creative design and strategy and we thrive on having different kinds of projects, so this was an interesting challenge and a very unique opportunity [that’s why] I submitted a design. Advertising seemed like the middle ground between using creativity to solve problems, but with an entrepreneurial side to it.
“Ever since I was a kid I would draw and create various things and tinker with stuff.
“At college in Wales, I made a chewing gum sculpture. I handed out chewing gum to everyone I knew and asked for it back when it was all chewed and I made this character sitting on a motorcycle.
“As a kid I’d make things out of cardboard, especially the piece you get at the back of a notepad.”
Mr Lill started his professional career at London agency DBB 20 years ago. He spent 11 years there before joining an agency here as its creative director.
The Lills spent four years here before leaving to travel the world. A year later, they relocated in Sweden and Mr Lill started Uber Super Duper.
They moved back to Bermuda last year.
• The trophy will be on display at the America’s Cup Media Centre at Pier Six from 11am today. For more information, visit www.ubersuperduper.com.
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