Chamber optimism after America’s Cup

  • A sea of supporters watch the race on the big screen in the Fan Zone at the America's Cup World Series Bermuda 

(Photograph by Blaire Simmons)

    A sea of supporters watch the race on the big screen in the Fan Zone at the America's Cup World Series Bermuda (Photograph by Blaire Simmons)


New experiences brought to Bermuda because of the America’s Cup should become a permanent fixture, according to Chamber of Commerce executive director Kendaree Burgess.

Ms Burgess and other seniors members of the Chamber told The Royal Gazette of their optimism generated by the weekend’s festivities.

“The atmosphere was electric, there was ample opportunity to sell and showcase services,” said Ms Burgess.

“My hope is that we can take some of the experiences previously unavailable in Bermuda and make them a permanent part of our landscape: things like alfresco food and beverage, pedestrianised streets and concerts.

“Bermuda and Bermudian business worked together with a sense of camaraderie and real Island pride, and it came through in a big way.”

Chris Garland, head of the restaurant division said: “The impact was felt in the village and out. Restaurants were sold out with group bookings, corporate events, sponsor activations and endless turnover of Bermudians and visitors.

“On a personal business note we did almost double normal sales, with a record three days for the weekend. The bigger picture is that we are up 30 per cent over the past two weeks so the AC was felt in the lead up as much as the event itself.”

Phil Barnett of the restaurant division said: “Our legendary hospitality was everywhere and to see so many hardworking Bermudians doing what made us so great in the first place, was marvellous.

“From a catering side, we had new clients come to us with new venues and opportunities, and we would like to hope that the work we did for this past weekend leverages into new opportunities come 2017.

“On a personal note I would like to personally thank all my hardworking staff and managers, who worked tirelessly to care for the thousands of beautiful customers that utilised all our services this weekend.”

Paula Clarke, chairwoman of the retail division said: “Retail definitely benefited from all the activity surrounding the Americas Cup. The feedback from the overseas vendors was very positive as they commented on the incredible response from the local community.”

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Published Oct 21, 2015 at 8:00 am (Updated Oct 21, 2015 at 2:49 am)

Chamber optimism after America’s Cup

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