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BTA announces new women’s golf event

A new women’s golf event has been added to the Bermuda Tourism Authority’s calendar.

The Executive Women’s Golf Association (EWGA) will bring a contingent of its membership to the Island for group golf vacations in March 2016 and 2017 — the time of year traditionally known as the “shoulder season”.

“Bermuda is such a wonderful golf destination,” EWGA CEO Pam Swensen said. “With easy access from the East Coast of the United States, having the Bermuda Tourism Authority (BTA) join EWGA as a new partner is exciting and will provide our members with a fabulous and convenient golf destination.

“And with one of our international chapters located in Bermuda, this really makes for an excellent fit.”

The EWGA is a US-based national golf organisation for business women with chapters for ladies in almost every state as well as four countries around the world, including Bermuda.

Pat Phillip-Fairn, the BTA’s chief product and experiences development officer, said: “We’re checking the boxes on several important objectives of our golf strategy. November through March is the peak season for arts, culture and sports and now we have two strong women’s golf events to bookend the shoulder season.

“We also find that female visitors particularly enjoy our enhanced artistic and cultural offerings in the Uncover the Arts brochure, which helps to stimulate spending more broadly across the tourism economy.”

The EWGA event is similar to the Women and Golf Trophy, now in its sixth year. The Women and Golf Trophy targets women from the UK and the EWGA will target women on the US East Coast.

Over the next two years, more than 100 golfers are expected as a result of the partnership. They will golf at a variety of courses in Bermuda and local female golfers will be included throughout the rounds played.

“I look forward to our US members gracing our shores and I know our ladies will show them the kind of hospitality for which Bermuda is famous,” said Gina Bassett-Cook, the president of EWGA Bermuda.

“This exciting partnership will help drive more women to our Island to experience the kind of breathtakingly beautiful golf that is possible only in Bermuda.”