Sleep-deprived bargain-hunters lined the streets of Hamilton this morning, braving the wind and rain to snap up Black Friday deals.

Some shoppers even began queuing last night at some stores, eager to capture the best value items Bermuda had to offer, with several businesses throwing their doors open at 4am to welcome the crowds.

Aisa Lopez, an accountant from the Philippines, was midway through her first Black Friday in Bermuda.

“It’s what I was expecting,” she told The Royal Gazette. “It’s 40 per cent off at Perry Footwear, so I bought some boots and some nice heels.

“It’s been a social event, because I live with three other girls in Pembroke, so it’s been exciting for us.

“I own a bike but the other girls don’t, so I made three trips and gave the others a ride into town.”

Her housemate Cathy Liwanag, also an accountant, added: “We had the right mindset last night. After Thanksgiving dinner, we entered a food coma and went to bed early at around 10pm.

“I think this is my fourth Black Friday in Bermuda. This year, I came for the shoes and the sale at Gibbons Company and AS Cooper & Sons. This was the first stop, because I know the lines here get pretty crazy.

“I’ve got work after this at 9am, so lots of coffee will help get me through the day.”

Black Friday has been a popular feature in Bermuda for the past half a decade, with the telecoms sector in particular identifying it as one of its biggest days of the year.