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Business booming for Bermudian student in UK

Strong start: Bermudian student Makaela Richardson’s online business, Free the Freshers, has about 11,000 subscribers (Photograph supplied)

Young Bermudian entrepreneur Makaela Richardson is aiming for a multimillion-dollar business — and she has not even graduated from her business degree at a London university.

Ms Richardson, 21, last year founded Free the Fresher, a website for students looking for home delivery of living essentials and academic supplies.

Now she has lined up a major investor as turnover is expected to exceed $3 million in the current financial year.

Ms Richardson, originally from Southampton, set up the business after transferring from a law degree at a UK provincial campus university in Reading to the University of Greenwich in expensive London to study business and economics.

She said: “I switched from a campus university to a city university — I saw the struggle it was being a student.

“I saw the potential and from the moment I launched it, it was getting good traction right away.”

But she admitted: “It was more of a surprise how quickly it happened, as opposed to it succeeding.”

The Free the Fresher subscription service offers stationery, kitchenware, bedding and even a hangover kit direct to students’ doors, as well as exclusive discounts at major businesses like restaurant chain Nando’s and fashion retailer ASOS.

The hangover kit includes a shot of Bloody Mary, a protein bar, two paracetamol painkillers, water and energy drink Lucozade.

Within two months of launch, the site had 3,000 subscribers and now has close to 11,000, who pay a one-time fee of between £50 and £75 — between $62 and $94 — depending on the specific package, to receive a total of three boxes a year.

Ms Richardson, who still has a year of study before she gets her degree, now employs five staff.

She said: “Everyone is super-supportive. My professors at university are very helpful and assisted me in writing my business plan.

“They’re very flexible with me running my business and being in school as well.”

Ms Richardson, whose parents Francis and Pauline still live in Bermuda, added: “I should be graduating next year and I will probably just keep running my business.

“It’s taken off really well — I am thinking about taking time off university, but that’s not for certain. My parents want me to graduate above everything.”

Ms Richardson raised around $7,500 to launch Free the Fresher by working a 9 to 5 job during her summer holidays and waitressing at night.

The former Bermuda High School for Girls pupil added: “My parents were very supportive of me as well.”

And students appear to like the convenience of free home delivery.

One testimonial from a student at London’s King’s College on the Free the Fresher website said: “I knew coming to university would be expensive and surprise, surprise my student finance was late,

“I honestly don’t know what I would have done had I not signed up for Free The Freshers in the summer.

“I had everything I needed for class and accommodation, had I not done so the notes from my first three weeks in lectures would have been on my hand.”