The world’s largest generation will make up 75 per cent of the workforce by 2030. How can companies, start-ups or side projects attract and retain the best millennial talent? Chris Tuff, a 38-year-old advertising executive, shared what it takes to succeed in the workplace by managing millennials. His book, The Millennial Whisperer bridges the gaps in communication between millennials and the recruiters, HR and other leaders who seek to manage them. “You have to look at personality over pedigree. Friend prospects on Facebook and Instagram to get a sense for who the candidate is beyond the resume,” Mr Tuff said. “Ask them about their passions and interests outside their proposed job description. Take an interest in them and their life as a whole, instead of just how they can fit into a certain role.”According to Mr Tuff, seeing millennials as a whole person instead of a cog in a wheel can help attract self-motivated millennial doers. Once they’re in, now what? “Instead of straight bonuses, try incentivising millennials with experiences like concert tickets, or make company time available for an employee to pursue a passion project such as charity,” Mr Tuff added. Engineering motivation and productivity is key to getting the most out of this generation of emerging talent. As babyboomers retire and millennials take over key roles, recommendations like these are essential in staying ahead of the workforce curve. To learn more, visit www.themillennialwhisperer.com or see Mr Tuff’s book on Amazon. This topic and many others having to do with entrepreneurship, leadership and personal development, will be featured at the first Bermuda Entrepreneurship Summit at the Hamilton Princess on November 21. Use the code “ROYAL” to save $100 on your ticket.• Matt Thomas is a weight division chessboxing world champion and captain of Team USA ChessBoxing. He is the founder of Brawl for a Cause, and co-founder of the inaugural Bermuda Entreprenuership Summit. Learn more about the summit at www.BermudaEntrepreneurshipSummit.com