AAC awarded airport advertising concession
Integrated communications agency AAC has been awarded the advertising concession for the new airport terminal, Skyport announced today.
AAC will be responsible for advertising in the new terminal at LF Wade International Airport using a range of mediums including digital signage, lightbox displays, airport television commercial insertions, experiential marketing, wall wraps, and sponsorships.
Aaron Adderley, president of Skyport, said: “During the RFP process, we looked to identify a design partner who would create fresh, contemporary concepts and innovative and dynamic advertising programmes for our world class passenger terminal building. We believe AAC fit the bill and are excited to see the programmes they implement when we open next year.”
Skyport said AAC “is a full-service agency with a broad customer base with the ability to provide end to end creation and placement of adverts in the new passenger terminal building. AAC is known for its expertise and longstanding reputation in the community and abroad”.
Vicki Coelho, chief executive officer of AAC, said: “We are honoured that we were selected as the long-term advertising concession partner for Skyport, and that the selection team recognised our capabilities as a 100 per cent Bermuda-owned full services digital ad agency. We continue to expand our local team bringing marketing solutions to our client base.”
The advertising contract will begin in 2020 when the new passenger terminal opens, Skyport said.
In business for more than 50 years, AAC was acquired by events and e-commerce company Premier Tickets in August. They are part of Celeste Group of Companies, which also includes IT provider Fireminds and Innovation House.
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