Sol Petroleum is to launch a weeklong road safety campaign as part of its Fleet Week celebration.

Fleet Week, designed to highlight Sol employees’ safe driving records, is usually an internal event — but the firm decided to make it a community celebration to support The Royal Gazette’s Drive for Change road safety campaign.

Jonathan Brewin, Sol Petroleum general manager, said: “We have seen, unfortunately, a worsening of the driving standards in Bermuda and we are particularly concerned.

“We want to ensure that the public recognise that they need to step up to the plate and not just talk about safety but really walk the walk.”

Sol’s Stop the Carnage campaign started with an interdominational church service yesterday morning at St Paul’s Church in Paget led by Anglican Bishop Nicholas Dill.

It also invited The Royal Gazette to join Chris Gibbons, who trains Sol drivers in the Smith System safe driving method, to learn more about its practical application on the roads.

Mr Gibbons outlined the five key steps of the programme and pointed out examples of poor driving.

Stop the Carnage will also launch a Young Driver Contest at all Esso gas stations. Mr Gibbons, along with Sol’s Che Barker, will be on the FM89.1 Talk Show with The Captain at 7.45am on Tuesday.

The two will also be on Magic 102.7FM for the Sherri J Show on Thursday at 11am. Sol will also present a cheque for $1,000 to the Bermuda Road Safety Council at City Hall.

See story headlined “Five steps to improve your driving” for the full story and an accompanying video