Company donates America’s Cup Activity Book

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  • Ready to race: the origami boat pull-out, modelled after the racing catamarans used in the 35th America’s Cup, is a personal favourite for SJD World founder and creative director Stephan Johnstone (Photograph supplied)

    Ready to race: the origami boat pull-out, modelled after the racing catamarans used in the 35th America’s Cup, is a personal favourite for SJD World founder and creative director Stephan Johnstone (Photograph supplied)

  • A good cause: SJD World creative director Anna Dill and founder Stephan Johnstone donate copies of the America’s Cup Activity Book in honour of National Philanthropy Day (Photograph supplied)

    A good cause: SJD World creative director Anna Dill and founder Stephan Johnstone donate copies of the America’s Cup Activity Book in honour of National Philanthropy Day (Photograph supplied)

  • All about sailing: the America’s Cup Activity Book features child-approved games, puzzles and educational resources to teach children about the island’s rich sailing history (Photograph supplied)

    All about sailing: the America’s Cup Activity Book features child-approved games, puzzles and educational resources to teach children about the island’s rich sailing history (Photograph supplied)

  • Kid-friendly fun: the creators of the America’s Cup Activity Book made sure a child tested each of the activities (Photograph supplied)

    Kid-friendly fun: the creators of the America’s Cup Activity Book made sure a child tested each of the activities (Photograph supplied)


A Bermudian graphic design company has donated copies of its America’s Cup Activity Book in honour of National Philanthropy Day.

SJD World gave copies of the book, which includes child-friendly games, puzzles and educational resources, to ten community organisations, charities and schools.

Stephan Johnstone, the firm’s founder and creative director, said: “Our hope is that these books will help to instil greater national pride in our young people and a greater appreciation for our maritime history.”

He added: “Giving back through investing our time and creative talents has always been important to us.

“With these books in particular, we created them to teach Bermuda’s children about the island’s rich sailing history.

“For us, knowing more young people will have access to them means a lot.”

Copies of the book went to Big Brothers Big Sisters, Somerset Primary, Northlands Primary, Harrington Sound Primary, TN Tatem Middle School, Victor Scott Primary, Sandys Secondary Middle School, Sandys Boat Club and West End Sailboat Club. Dozens were also given to Devil’s Hole Family Back to School Community Fun Day on September 3.

The remainder will be sold at a discounted price of $10 at Bermuda Book Store and SJD World’s office on the second floor of the Somers Building on Front Street until December 31.

Copies of ten or more can be bought for $5 each from SJD World.

Each page of the book is filled with activities such as mazes, puzzles, colouring sheets and word searches.

SJD World’s creative director Anna Dill said it felt good to share this “labour of love” with as many people as possible.

She added: “What I love most about these activity books is they are super educational, engaging and very interactive.

“We spoke to a range of professionals in the field to make sure we had the most accurate information regarding shipwrecks and the history of pirating in Bermuda.

“We wanted to make sure people, young and old, could walk away knowing more about our local sailing history and the importance of sailing in Bermuda.”

A couple of school PTAs have approached SJD World to purchase the books over the past few months.

Mrs Dill hopes with the reduced cost more schools will “jump on board” and use it as a fun resource and educational tool for Bermuda’s young people.

National Philanthropy Day, which fell on Wednesday, celebrates the contributions of philanthropists to those in need and to worthy causes.

More than 50,000 people participate in National Philanthropy Day globally by spreading awareness of the importance of giving and volunteerism.

For more information, visit www.facebook.com/sjdworldcom or www.sjdworld.com

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Published Nov 16, 2017 at 2:07 pm (Updated Nov 16, 2017 at 2:07 pm)

Company donates America’s Cup Activity Book

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