Pupils behind a successful online retail company are to raise funds to travel to a major business convention in New York.

The Berkeley Institute youngsters want to showcase their Leisure in the Triangle website at the Youth Business Summit in April.

Seon Tatem, 17, chief executive of the company, said: “It’s important for us to attend the summit because it will give us a stepping stone into the real world and give us some real trade experience.

“The main reason for going is to gain more experience and then we will be able to pass that experience on.”

Leisure in the Triangle sells products such as Bermudian-branded bathing suits, lotions and perfumes.

The team behind the website have already notched up a top-five finish in the January qualifiers for the Youth Business Summit, which involved 96 schools.

Robert Thomas, 16, chief administration officer, added: “It’s important for us to get exposure to the business world but also, because our business incorporates Bermuda, it helps us to expose our island to the world. It puts Bermuda on the map.”

The students want to raise a minimum of $15,000 to fund the travel of seven key staff to the New York conference.

They said if they beat their target, more pupils involved in the business will be able to join them.

Andreaz Glasgow, 15, chief operating officer, said: “We really want to take the whole class of 22 and so we have a series of different fundraisers coming up.”

The students will hold a tag day on Saturday outside Hamilton’s Supermart on Front Street, the Phoenix Centre on Reid Street, People’s Pharmacy on Victoria Street, the Bank of Butterfield on Bermudiana Road and at Shelly Bay Market Place on North Shore Road.

The pupils will be on site from 9am to 4pm at all the locations.

The youngsters will host an open house/pot luck event at the Berkeley Institute from 4pm to 8pm on February 22.

Everyone who attends the open house will get a virtual credit card to let them shop at Leisure in the Triangle.

Tickets are available from Berkeley Institute pupils, at the school or by e-mail to littbermuda@gmail.com.

Tickets will also be available at the door and donations can be made online at ptix.bm/litt

The students also plan to hold further fundraisers at the school, including a grub day.