This time of year, it is all about the colours. Even, it seems, when it comes to sprinkles.

Allison Smith could not believe the reactions she got when she started selling the decorative sugar strands in Cup Match colours three weeks ago.

“I’ve had some Somerset fans complain there’s too much blue in their sprinkles and not enough red,” the Confections owner said. “I checked. The colours in each container are exactly even. People take their team colours very seriously.”

Meanwhile, some St George’s fans have been unhappy with the colour of the cricket ball that is attached to each canister.

“They don’t want anything red in their general vicinity,” Ms Smith laughed. “My answer to that one is always the same: cricket balls are always red, or at least in the red family.”

She is not at the game every year but started selling cupcakes and cookies covered in Cup Match colours at the annual cricket match five years ago.

She usually goes through about 40lbs of sprinkles. This is the first time she has offered them on their own.

As she will not be at the game, she figured advance sales would be a good alternative for fans who needed their Cup Match-themed sugar fix. To save time, she hired someone to make them.

“I started packaging my handmade pink sand sprinkles and thought, instead of doing Cup Match cookie sprinkles this year I might like to actually sell the sprinkles that I use to make the cookies with,” she said. “People can put them on their own cookies, cupcakes and ice cream.”

She does not know yet which team’s sprinkles have been more popular.

“It will be interesting to see that,” she said. “So far, they feel neck and neck.”

Past experience suggests Somerset supporters have bought more. The West End team’s fans usually buy slightly more of her cookies when she has a stall at the annual match.

“There tend to be more of us living in the west, so I think there tend to be more Somerset supporters, demographically,” she said.

At the end of the game, fans sometimes get cheeky and ask her if there is a discount on the losing team’s cookies. (There is not).

She confessed to being a Somerset fan despite growing up on Crawl Hill in Hamilton Parish.

“I came from a house divided,” she said. “My mother, Cynthia Smith, and my brother, Gregory, are St George’s fans.

“My father, Hughie Smith, is a Somerset fan. Being a daddy’s girl, I went with him. That was the logic. He’s a first-ball-roll kind of guy. East or West he is always there for the first ball. This year, since I have more free time, I’d like to see the game and spend some time with him.

“Normally, when you are a vendor at Cup Match, you don’t see too much of the action.”

She was 16 when she started selling her baked goods.

“I was always interested in the traditional Bermuda sugar cookie and wanted to package them so people could give them as gifts at Christmas,” she said.

“It wasn’t called Confections then. I think I toyed around with a few names. I think at one point I called it TBHMC, The Best Home Made Cookies.”

She started Confections in 2003.

“It is an outlet for my creative side,” she said. “I have baked all of my life.”

Her Cup Match sprinkles are for sale at the Confections booth at Harbour Nights, at Sugar Shack Cake & Bake at 129 Front Street and at The Chef Shop on Par-la-Ville Road.

• For more information, visit confections2die4.com; thecookieladyofconfections@gmail.com