Polaroid cameras back in vogue

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  • Back to the future: Fujifilm Instax cameras at Ptech (Photograph by Blaire Simmons)

    Back to the future: Fujifilm Instax cameras at Ptech (Photograph by Blaire Simmons)


Polaroid instant cameras have come full circle and are back in style, proving popular among locals.

The instant camera uses self-developing film to create a print shortly after taking the picture.

The Polaroid camera was invented by scientist Edwin Land, who unveiled the first commercial instant camera on February 21, 1947.

Modern versions were reintroduced in Bermuda last year and people are raving about them, according to Todd Martin, the general manager of Ptech, iClick and Ptech Photo Solutions.

He said: “Twenty years down the road, camera phone photos will disappear. My wish is for people to print more photos. These digital cameras are good in printing memories.”

Mr Martin speaks from experience — he is a photographer and has a passion for the art of photography.

Ptech offers two types — the FujuFilm Instax and the digital Polaroid camera.

The models come in a choice of vibrant colours, accessories, and an album for the photographs. The cost of the Fujifilm Instax is $99.

Ptech also carries the Polaroid camera, which basically does the same thing but costs more, and individuals have the choice to save the photos and print at a later date.

The cameras are being sold at Ptech Photo Solutions, located at 12 Church Street, Hamilton. For more information, call the store on 295-2519

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Published Dec 15, 2017 at 8:00 am (Updated Dec 14, 2017 at 6:57 pm)

Polaroid cameras back in vogue

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