A Bermudian couple saw an opportunity to turn “selfies” into a business venture.

Kalvilicia Joell and Andreko Seaman started The Selfie Mirror Photo Booth, in October last year.

A photo booth rental with a difference, its popularity is growing rapidly.

What’s offered is a 5ft tall mirror with a touchscreen glass that allows partygoers to see their reflection while taking full-body selfies.

The mirror comes with many different filters and props to choose from to cater to any event.

Ms Joelle, who works full time as a police officer, discovered the Selfie Mirror on a YouTube advert which sparked her interest immediately as we live in a “selfie” culture.

“I brought the idea to my boyfriend and he was first a bit reluctant as he said people use their phones to take selfies,” she said.

“But with phones photos sometimes get lost. With the photo booth your pictures are printed out.”

The first job they received was a charity event for Pride Bermuda and people were curious to know more about the selfie mirror.

“We handed out cards and flyers at the event as a lot of CEOs from companies were there. A few weeks later we got invited to provide the service at Christmas parties for an insurance company among other companies on island,” Ms Joell said.

Most of the marketing was word of mouth prior to the business’s website and Instagram page being created.

“Other people started calling us for their christenings and parties and the word spread quickly,” she added.

Ms Joell believes there is a niche in the market for this kind of business and there is no service like it in Bermuda.

“There are other photo booths on island, but none with a selfie mirror,” she said. “We are not trying to take business from anyone, but provide an alternative.”

She mentioned that the costs are comparable to other booths on island.

Mr Seaman said: “We are always keeping it creative and fresh. We want to cater to any theme that people are after and are socially driven, not by our own ideas and thoughts.”

The couple aim to give a first-class experience to customers and ensure that they meet the needs of even the most discerning.

Ms Joell said: “Through customisable packages, the most technologically advanced booth, elegant profile design, transparent pricing and professional attendants, we pride ourselves on the premise of delivering an exceptional product.”

The hours of operation are Friday after 6pm and Saturday to Sunday, any time depending on the event. The rental period is up to six hours.

“We try to be as flexible as possible,” Mr Seaman said.

•For more information visit the website https://www.theselfiemirrorbda.com/, or go to Instagram, @selfie_mirror_bda, or Facebook: The Selfie Mirror, or call 331-0811