Sleep specialists launch Hamilton store

Make text smaller Make text larger

  • Sleep specialists: Ben Wilson, owner of Dreams, pictured with Serta Counting Sheep number one at the store's grand opening  (Photograph by Blaire Simmons)

    Sleep specialists: Ben Wilson, owner of Dreams, pictured with Serta Counting Sheep number one at the store's grand opening (Photograph by Blaire Simmons)

  • Mattress gallery: visitors browse at Dreams’ grand opening (Photograph by Blaire Simmons)

    Mattress gallery: visitors browse at Dreams’ grand opening (Photograph by Blaire Simmons)


Specialist mattress store Dreams staged its official opening on Saturday.

Dreams is located in the lower level of the Washington Mall and is owned by Ben Wilson, who said he launched the venture in response to popular demand for such a store in a central location.

Mr Wilson and his family run Big Savings Zone, a furniture store in Southside, St David’s.

“Women would come into the store — this is a women-driven market after all — and say that it’s difficult for them for find the time to come out to St David’s with their husband and it would be easier if there were a central location,” Mr Wilson said.

The store allows shoppers to try out a dozen different mattresses and order what works for them. Mr Wilson describes it as “Bermuda’s first mattress gallery”.

Dreams specialises in all items to do with sleep, including beds, pillows and sheets. Its different mattresses include those with pocketed coils and others with memory foam, plus the hybrid, which Mr Wilson says provides “the best of both worlds”.

Dreams has an exclusive deal with Serta, a major mattress brand in the US which uses counting sheep in its commercials. A 6ft 6in tall sheep was one of the eye-catching features of Saturday’s grand opening.

Commenting on the furniture market, Mr Wilson said: “Big Saving Zone had a fantastic 2017. There were so may renovations — about 80 per cent of them were down to the America’s Cup and a lot of people taking care of their apartments.”

Dreams is open from 9.30am to 6pm, Monday to Saturday and can be contacted on 293-7326. The store’s website is www.dreams.bm

You must be registered or signed-in to post comment or to vote.

Published Feb 26, 2018 at 8:00 am (Updated Feb 25, 2018 at 11:51 pm)

Sleep specialists launch Hamilton store

What you
Need to
Know
1. For a smooth experience with our commenting system we recommend that you use Internet Explorer 10 or higher, Firefox or Chrome Browsers. Additionally please clear both your browser's cache and cookies - How do I clear my cache and cookies?
2. Please respect the use of this community forum and its users.
3. Any poster that insults, threatens or verbally abuses another member, uses defamatory language, or deliberately disrupts discussions will be banned.
4. Users who violate the Terms of Service or any commenting rules will be banned.
5. Please stay on topic. "Trolling" to incite emotional responses and disrupt conversations will be deleted.
6. To understand further what is and isn't allowed and the actions we may take, please read our Terms of Service
7. To report breaches of the Terms of Service use the flag icon

  • Take Our Poll

    • "What are your views on stop-and-search in today's Bermuda?"
    • Inconvenient but necessary
    • 69%
    • Wholly unproductive
    • 10%
    • Unfair targeting of young black males
    • 21%
    • Total Votes: 4697
    • Poll Archive

    Today's Obituaries

    eMoo Posts