Photography business a picture of success
A photography company that has been featured in top magazines both locally and internationally has expanded its services and offerings.
Two & Quarter Photography Ltd was established in 2012 by couple Ally and Mark Tatem and is located in the Town of St George.
“We have both been photographers for as long as we can remember, but started Two & Quarter as a part time venture in 2012. In 2015 we both took the leap by quitting our jobs, incorporated to a limited liability full time operation, and opened our first brick and mortar location on Bridge Street,” said Mr Tatem.
The business has seen success and has continued to grow and develop, which caused the Tatems to move to bigger locations due to limited space.
“We are strong believers in St George’s and have always been based in there. We live there too. The Olde Towne is the perfect home base for us offering all of the scenic backdrops we could ask for just out of our front door.
“Being in St George’s also means that we enjoy the benefit of a close knit and supportive small business community. We’re now at our third St George’s location,” said Mr Tatem.
Having opened on Bridge Street in 2015, the Tatems moved in February 2016 to a larger premises on Duke of York Street. They eventually outgrew that location as well.
“This past August we completed a full renovation of our third and hopefully final space at 16 Water Street. We started as a small office and retail space so that we had a dedicated place to base our operations out of and a reason to get out of our Pjs and found that we quickly had the ‘Out on a Shoot’ sign on more than the doors were open.
“It was apparent that we needed to bring on some help and our new 1,850 sq ft waterfront location is now staffed 10am to 6pm, Monday to Friday and is home to our studio space, client meeting lounge, offices, print lab, and framing workshop.”
The business specialises in offering photographic services such as weddings, portraits, school portraiture, corporate portraiture and brand identity projects, passport photos, photo printing and framing.
“Our most major expansion has been on the e-commerce side of our business and a strong focus on our print services.
“Our various e-commerce platforms really suit our retail component for gift certificates and ready-made frames making it possible for us to offer a convenient solution to our customers while reducing the need to take up square footage in the studio.
“Our print services also take advantage of an e-commerce platform where customers can directly upload image files to us from our website, and our dedicated ordering galleries have reinvented our school photography packages doing away with the ‘blind ordering’ of the past, and these are also utilised for our portraiture clients who are able to order physical prints from their sofas.”
Mr Tatem added: “We are such staunch believers that photos should be printed. We wanted to find a way for folks to produce prints easily. It’s really exciting for us to see a resurgence in demand for physical photography products like prints and custom-made albums.”
Two & Quarter also offers lustre paper and canvas prints up to 44 inches wide. “Any image we create for clients can be printed this large, and we’re always happy to advise customers on the best print size for their supplied files. We also offer an instant photo print kiosk at our location and at our industry partners Frameworks Ltd at their Paget Plaza location for those of us wanting to stick closer to town, and likewise we offer custom framing options out of our studio in St George’s for those customers wanting to stay in the east.”
The business has also extended its portrait offerings.
“Our new boudoir portraits, Allure, is a for-women-by-women series captured by Ally that is designed to celebrate women by creating stunning imagery that encapsulates their most beautiful self.
“While boudoir sessions are commonly booked to create imagery for a spouse or wedding day gift, women have also treated themselves to Allure sessions to celebrate milestones like birthdays, reaching a fitness goal, or beating an illness.”
Mr Tatem mentioned that maternity and newborn portraits are a huge part of our business, and this past year with his wife Ally’s pregnancy and the birth of their son, they have been inspired to expand the offerings in that category.
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