Babywear store expands offerings

  • Expanding offerings: Feren Trott, owner of Urban Little One (Photograph supplied)

    Expanding offerings: Feren Trott, owner of Urban Little One (Photograph supplied)

  • Freshness in a bottle: Urban Little One’s body wash (Photograph supplied)

    Freshness in a bottle: Urban Little One’s body wash (Photograph supplied)

  • Cute as a button: Urban Little One’s clothing (Photograph supplied)

    Cute as a button: Urban Little One’s clothing (Photograph supplied)

  • Good on the shelves at Urban Little One (Photograph supplied)

    Good on the shelves at Urban Little One (Photograph supplied)

  • Baby wear at Urban Little One (Photograph supplied)

    Baby wear at Urban Little One (Photograph supplied)


A store specialising in clothing for babies and toddlers has expanded with the launch of a maternity line.

Urban Little One opened a year ago on Front Street and has already proved popular with shoppers, a point verified by the Best of Bermuda Award 2018 in the children/baby wear category from The Bermudian magazine.

“This is certainly a major accomplishment for me within my first year,” Feren Trott, owner of Urban Little One, said.

The store was originally tailored to children from newborns up to 5-year-olds.

The store has stuck true to its concept in sourcing safe and stylish products for families in Bermuda.

It has now added a premium maternity wear line which can be enjoyed during all stages of motherhood.

“Aside from clothing I also offer the sweetest little accessories such as handmade shoes and headbands,” she said.

“I’ve also expanded my collections to offer a full range of baby care items such as eco-friendly diapers and wipes, organic coconut baby and body washes and a number of products to appeal to moms such as essential oil infused candles, everyday air and body mists as well as Palo Santo sticks for cleansing your space.

“Kids or no children, many of our customers gravitate towards are modern change bags which are built to outlast the baby years as well as our minimalist decor which can be used to add a splash of style to the home or office.”

Another feature of the store is that its products are environmentally friendly.

“I pick brands from all over the world from places near and far, such as New Zealand, Australia, Canada, the UK, Amsterdam, and the US to ensure my customers are receiving the latest in eco-trends and functional design,” Ms Trott said.

“You will certainly find the words non-toxic, vegan, natural, eco-friendly, handmade, BPA-free, sustainable and ethical sprinkled throughout the store.

“I aim to offer gorgeous pieces made of sustainable materials and fabrics and generally in unisex styles and tones, great for creating little capsule wardrobes for mixing and matching all season long.”

Ms Trott added that the store was designed to appeal to all the senses.

“Most customers have commented that they feel like they’ve stepped into a cute little boutique somewhere across the globe, which is exactly the atmosphere I dreamt of creating, a paradise within paradise,” she said.

For more information e-mail: info@urbanlittleone.com or visit Instagram: @urbanlittleone website: www.urbanlittleone.com

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Published Jul 16, 2018 at 8:00 am (Updated Jul 15, 2018 at 11:34 pm)

Babywear store expands offerings

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