Olé! Butterfield & Vallis adds Spanish beer
Butterfield & Vallis has entered the beer and wine sector for the first time, bringing Spanish lager Estrella Damm to the island.
As the company celebrates its 100th anniversary, it has added a new line to its wholesale inventory after receiving a license to distribute beer and wine.
The first brand it is distributing is Estrella Damm, which was founded in 1876 in Barcelona and is Spain’s oldest lager beer brand.
Alun Hughes, general manager of Butterfield & Vallis, explained the reason for the move. He said: “Beer and wine has been a very competitive market over the years. We are hoping to bring some points of difference. We are looking at a number of European and American brands.”
Estrella is a Mediterranean lager, and Mr Hughes sees a link between the lifestyles of that region and Bermuda.
“It really fits what we think is suited to the island.”
Estrella was a sponsor of the New Zealand team in the 2007 America’s Cup, which was held in Spain. It is also a sponsor of FC Barcelona.
“There’s that recognition of football and beach lifestyle,” said Mr Hughes, who believes Butterfield & Vallis’s move into the beer and wine sector is timely. He sees a niche in the market, and noted the number of new bars that have opened on Front Street in the past year, including the Astwood Arms and The Dog House, which has acted as an extra stimulus for the arrival of new products.
“Traditionally, Bermuda’s beer market did not have much variety. The major brands dominated,” said Mr Hughes.
Among its range of beers, Estrella has a gluten-free option and a craft beer. Butterfield & Vallis is distributing cans and bottles of the beer to retailers, bars and restaurants, with Patrick Doyle, Aaron Bloom and Tevin Campbell part of the team.
Although the company only recently received its first container of Estrella, the beer has been well received by customers, according to Mr Hughes. He said Butterfield & Vallis is examining more opportunities, such as bringing in draft beers.
Anger at government silence in town meeting
Judge: claim against law firm can proceed
Cookie company is sweet success for teenager
Somerset must take ‘stern action’
Davy guilty of heroin smuggling
Correctional and spiritual guidance
End of an era as Bluck’s closes its doors
A response to the Premier: stop it!
Wyer suffers racist abuse from Trojans fans
Blakeney leaves gaming commission
Social media helps identify avocado thief
Planned developments to add 240 rooms
Sentence extended for gas station theft
Take Our Poll
- "Your new year's resolutions for 2019"
- Quit smoking
- Quit drinking/drink in moderation
- Do not drink and drive
- Lose weight
- Stop procrastinating
- Drive with greater care
- Total Votes: 2607
- Poll Archive