A crash course for Bermuda’s retailers on how to build their brand and stand out in a crowded marketplace is on offer from the Bermuda Chamber of Commerce.

The half-day workshop, set for January 21 at the chamber’s office in Hamilton, will bring the expertise of two Bermudians who have brought their business experience home from London.

Eve Godet Thomas and Natasha Tucker, both steeped in luxury brand management and digital strategy, will share tips for local retailers to build a clear brand and connect with customers in a changing market.

The two Bermudians have recently returned to the island after spending their professional careers to date in London.

The course, which will also cover using social media and digital strategy, from 2pm to 5.30pm, is billed as the first of its kind brought by the chamber.

• Tickets are $250 for Chamber members and $300 for non-members, and can be purchased online at www.bermudachamber.bm