Executive Auto rebrands as Ziebart

  • Job done: Edmund Russell, left, of Ziebart International Corporation, and Tony Martin, owner of Ziebart in Bermuda, check a car that has been given a Ziebart treatment (Photograph by Scott Neil)

    Job done: Edmund Russell, left, of Ziebart International Corporation, and Tony Martin, owner of Ziebart in Bermuda, check a car that has been given a Ziebart treatment (Photograph by Scott Neil)

  • Closer look: Jose Araujo, left, a technician at Ziebart, with Edmund Russell, right, of Ziebart International Corporation, and Tony Martin, owner of Ziebart in Bermuda (Photograph by Akil Simmons)

    Closer look: Jose Araujo, left, a technician at Ziebart, with Edmund Russell, right, of Ziebart International Corporation, and Tony Martin, owner of Ziebart in Bermuda (Photograph by Akil Simmons)

  • Time to reflect: Edmund Russell, left, of Ziebart International Corporation, and Tony Martin, owner of Ziebart in Bermuda, check the highly polished surface of a car that has been given a Ziebart treatment (Photograph by Scott Neil)

    Time to reflect: Edmund Russell, left, of Ziebart International Corporation, and Tony Martin, owner of Ziebart in Bermuda, check the highly polished surface of a car that has been given a Ziebart treatment (Photograph by Scott Neil)

  • Extra protection: Jose Araujo, left, a technician at Ziebart, prepares a film protection for a car wing mirror, assisted by Edmund Russell, right, of Ziebart International Corporation, and Tony Martin, right, owner of Ziebart in Bermuda (Photograph by Akil Simmons)

    Extra protection: Jose Araujo, left, a technician at Ziebart, prepares a film protection for a car wing mirror, assisted by Edmund Russell, right, of Ziebart International Corporation, and Tony Martin, right, owner of Ziebart in Bermuda (Photograph by Akil Simmons)

  • Extra protection: Jose Araujo, left, a technician at Ziebart, applies a film protection for a car wing mirror, assisted by Edmund Russell, right, of Ziebart International Corporation, and watched by Tony Martin, right, owner of Ziebart in Bermuda (Photograph by Akil Simmons)

    Extra protection: Jose Araujo, left, a technician at Ziebart, applies a film protection for a car wing mirror, assisted by Edmund Russell, right, of Ziebart International Corporation, and watched by Tony Martin, right, owner of Ziebart in Bermuda (Photograph by Akil Simmons)

  • Job done: Edmund Russell, left, of Ziebart International Corporation, and Tony Martin, owner of Ziebart in Bermuda, with cars that have been given Ziebart treatment (Photograph by Scott Neil)

    Job done: Edmund Russell, left, of Ziebart International Corporation, and Tony Martin, owner of Ziebart in Bermuda, with cars that have been given Ziebart treatment (Photograph by Scott Neil)


The rebranding of Executive Auto Detailing as Ziebart goes beyond a simple name change.

Because, although the Pembroke-based business has held the Ziebart licence in Bermuda for five years, it wants to broaden local awareness of what it means to have automotive afterservice technicians trained to the standards required by a brand that is widely recognised around the world.

Bermuda’s climate and environment is not kind to vehicles. Paintwork gets scratched by branches, vegetation or rock faces on road edges. Heat, humidity and sunshine take their toll on paintwork and interiors, while rain and salty sea spray are additional elements that can cause rusting and corrosion.

Tony Martin’s business at Market Lane, off Serpentine Road, has been providing solutions to these issues for a number of years, using Ziebart products, techniques and training.

Now he has taken the step to fully identifying with the international brand Ziebart, which was established in 1959 and operates from more than 400 processing centres in 33 countries.

When Mr Martin took over the business it was focused primarily with Ziebart rustproofing, today it offers more.

He said: “What we are bringing to the table here is a complete one-stop automotive aftermarket offering; detailing, window tinting, headlight protection and rustproofing.”

For example, the paintwork scratches and imperfections are removed and then given a protective seal. The result is smooth waterproofed surface on which water instantly rolled off.

There is proprietary paint protection film that is particularly useful for front wings and side mirrors that can be peeled away when scratched, and replaced.

Oxidised headlight lenses not only look unattractive, they are a safety concern because they scatter the light of headlight beams.

“Some people try fancy compounds and sprays [to restore the lenses], but they don’t last. We basically refilm headlights. A lot of people do not realise we do that service,” said Mr Martin.

Another service is window tinting, and this goes beyond simply handcutting the tint film.

“We have a window-tinting database. If we have your model in our system, we can produce it a lot faster and more efficiently,” said Mr Martin.

Edmund Russell, director, product and technical support for Ziebart International Corporation, who was visiting Bermuda, demonstrated the computer database system, and showed how at the touch of a button the computer-generated tint cut patterns for vehicles are created.

He said: “Window tinting not only makes the car darker on the inside, it preserves the interior — the dashboard, the seat fabric.”

Ziebart International Corporation was founded in Detroit. During the past 60 years it has evolved from its rustproofing service, branching into other areas, from paint protection and window tinting, to headlight restoration and its own line of detailing and valet products.

Mr Martin said his technicians are factory trained to Ziebart’s standards, while Ziebart carries out its own inspections to ensure quality standards are maintained.

The Ziebart name has been in Bermuda for 45 years, and is familiar to many. However, until five years ago it had always been represented by car companies until Mr Martin’s business became the first fully stand-alone Ziebart representative on the island.

He said: “We are Ziebart’s franchise for Bermuda, and we are part of the international Ziebart standard. It was part of our long-term plan to be more aligned with Ziebart.

“It is an international recognised standard and brand and proprietary products.

“People who buy new cars are more familiar with the Ziebart name, especially overseas. The name has never been properly promoted in Bermuda.”

While Mr Russell said: “Bringing the name forward allows the public to know that this is international standards — the same products over and over.”

Another aim for Mr Martin is to educate the public on how to maintain their vehicle to increase its longevity. He said some people think, incorrectly, they buy a new car and do not have to do anything to protect that investment for three or four years.

He added: “What we are bringing to the table here is a complete one-stop automotive aftermarket offering, detailing, window tinting, headlight protection and rustproofing.

“There have always been aftermarket repair shops, and a paint and body shop, maybe a little bit of a detailing company, and a window tinting company. But we’re doing a full after-service company.”

Ziebart is on Facebook @ZiebartBermuda, and has a website at www.ead.bm

You must be registered or signed-in to post comment or to vote.

Published May 14, 2019 at 8:00 am (Updated May 14, 2019 at 4:22 pm)

Executive Auto rebrands as Ziebart

What you
Need to
Know
1. For a smooth experience with our commenting system we recommend that you use Internet Explorer 10 or higher, Firefox or Chrome Browsers. Additionally please clear both your browser's cache and cookies - How do I clear my cache and cookies?
2. Please respect the use of this community forum and its users.
3. Any poster that insults, threatens or verbally abuses another member, uses defamatory language, or deliberately disrupts discussions will be banned.
4. Users who violate the Terms of Service or any commenting rules will be banned.
5. Please stay on topic. "Trolling" to incite emotional responses and disrupt conversations will be deleted.
6. To understand further what is and isn't allowed and the actions we may take, please read our Terms of Service
7. To report breaches of the Terms of Service use the flag icon

  • Take Our Poll

    • "Confidence that Bermuda will be removed from the EU blacklist after May 17 meetings?"
    • Confident
    • 35%
    • Not confident
    • 56%
    • Indifferent
    • 9%
    • Total Votes: 3167
    • Poll Archive

    Today's Obituaries

    eMoo Posts