Fitness trainer helps others physically upgrade

  • Pursuit of health and fitness: Tori Wine, of PUSH Fitness, working with a client (Photograph supplied)

    Pursuit of health and fitness: Tori Wine, of PUSH Fitness, working with a client (Photograph supplied)

  • Fitness trainer: Tori Wine, of PUSH Fitness (Photograph supplied)

    Fitness trainer: Tori Wine, of PUSH Fitness (Photograph supplied)

  • Strength training: Tori Wine, of PUSH Fitness, working with a client (Photograph supplied)

    Strength training: Tori Wine, of PUSH Fitness, working with a client (Photograph supplied)

Tori Wine admits he was a bit of a drill sergeant when he first started as a fitness trainer.

“I think I was just really excited about getting people motivated and in shape,” he said with a laugh.

It didn’t take him long to realise that shouting didn’t work very well.

“Not everyone can handle that harsh side of training,” he said. “As I got into it more I realised you have to have more of a gentle touch.”

He started training himself back in 2013 when he entered his first body building competition. As people watched him work his way up from 135lbs to 185lbs, they started asking him to train them also.

He resisted their pleas for a long time.

“I figured I needed to work on myself a little bit more,” he said. “If I couldn’t figure it out for myself, how could I help anyone else? I had to go through a journey first before I felt like I was a little bit more qualified to help others.”

But by 2017 his followers had just plain worn him down. He agreed to help at a boot camp run by Just Box Limited. He liked working as a trainer so much he decided to start his own fitness training business.

For a few months he saved up money from his long time job at the post office, then made the leap, launching PUSH Fitness in April 2017.

“Push is an acronym that stands for Physical Upgrade Starts Here,” he said.

The last four years haven’t always been easy.

“When you first start anything you are not going to be good at it,” Mr Wine said. “There are a lot of things I didn’t know. As you go on you need endurance.”

He said there were times when he thought about going back to a full time job.

“Working for another company, they pay you a consistent wage,” he said. “With this, you have to make that wage every month. If I lose clients, I have to figure out what went wrong, and how I can improve my systems for later. The biggest challenge is sticking with it until you get to the point where you start to see some success.”

Today he’s up to 20 clients and trains them out of Elite Gym, on DeSilva Close, across from the Woodlands Road side of Saltus Grammar School in Pembroke.

Mr Wine’s days are pretty full. Because he still body builds, he gets up around 4.45am to eat the first of five or six meals per day. He meets his first client around 5.45am. He finishes at 8pm, then has to do his own training.

His typical clients are women who want to lose weight. He thinks men tend to train more on their own.

“I have had a couple of clients who want to lose 30 or 40lbs,” he said. “That is a longer journey. Two of my clients were hovering around 240lb and I did bring them down into the 190s which is a significant change. It is not the end goal, but it is a huge thing walking around from 240 to 190lbs.”

For clients who wish to lose weight he finds multiple exercises, back to back, work best.

“You need to keep their heart rate up the whole time,” he said. “It is a combination of strength training, power training, circuit training and some high intensity cardio.”

When it comes to training he feels the client either wants to do it or they don’t.

“You have to find the right trainer,” he said. “I might not be right for you. Training is a bit like a marriage. You really have to gel.”

When it comes to clients he looks for someone who will be open minded.

“I have information I would like to give to you, but if you are not ready to receive it, it is very hard to train you,” he said. “I just want to help as many people as possible. Even if the results don’t yield right away, at least I have shown you something different. At least I have gotten you up off the couch and educated you on what to do. If you decide I can’t do this right now or this is too hard, at least you know the correct ways of training and what will work with your body.”

He charges $30 per session.

For more information see him on Facebook and Instagram @Pushfit1, call 704-3303 or e-mail

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Published Jan 29, 2020 at 8:00 am (Updated Jan 28, 2020 at 8:12 pm)

Fitness trainer helps others physically upgrade

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