A Bermudian entrepreneur is asking for support as he tries to turn a friend-pairing app idea into a reality.

Ronald Gordon, 33, has entered his “ThirdEye” plan into Virgin Media Business’ VOOM 2016 competition, in which Sir Richard Branson and his team of judges will ultimately hand out $1.4 million in prizes.

First, though, Mr Gordon needs support for his creation, which helps registered users meet compatible personalities in the same geographical area. In his 99-second video pitch, the Hamilton resident outlines the app’s potential usefulness, namely that it “lets you see the light of the friends you haven’t met yet”.

“It’s like a combination of Match.com and Uber,” he adds.

Mr Gordon goes on to explain that ThirdEye would be ideal for people who are strapped for time or who move around a lot, as well as introverts looking for simpler and more substantive friendships.

“ThirdEye is different from other products on the market because it is not competitively driven,” he told The Royal Gazette.

“It doesn’t pit users against each other in a popularity contest; it focuses more on intimate settings.

“It will also include a counselling component to help people with their relationships. I hope it will reach young men in particular, and give them the opportunity to reach out and talk to someone.”

Mr Gordon said that he admires the adventurous spirit of Mr Branson, the business titan who founded the Virgin Group empire in 1970 and is worth upwards of $5 billion.

“Sir Richard often says that you should take care of the people first and then the money will come. I believe in this,” he added.

“Moreover, he is committed to entrepreneurs with social goals, and this is the kind of businessperson I want to be.”

Having quit his actuary job, the Columbia University graduate is looking to commit to a career which he finds more fulfilling and has a greater societal impact.

He hopes to eventually launch a technology company within Bermuda, thereby boosting the island’s employment numbers.

“It’s really frustrating to see how difficult it is for people to find and sustain employment in Bermuda,” he said.

“Many people feel as though they aren’t getting a fair shake in the corporate environments. I believe I’m well-equipped to give people a fair shot at successful employment.”

•To watch Mr Gordon’s VOOM 2016 pitch video and cast your vote before May 23 deadline, visit www.vmbvoom.com/pitches/thirdeye.