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Rubis announces Fuel for Life winner

Fuel for Life: Kyle Fisher, centre, received his award from Jermaine Simons, left, and Graham Redford (Photograph supplied)

Kyle Fisher has been announced as the winner of Rubis Energy Bermuda Ltd’s second Fuel for Life promotion valued at $112,500.

“I am at a complete loss for words,” Mr Fisher said. “I live in Somerset and my current job site is at the Bio Station, so I am sure you can imagine this free fuel will be extremely helpful.

“Not to mention, I’ll definitely be using my Free Fuel for Life to go out fishing on Challenger Banks more often. Once again, thank you Rubis.”

Launched last year, the promotion proved to be so successful the company decided to repeat it, starting on June 7. It was available at all 12 Rubis service stations to members of the Rubis rewards programme over the course of nine weeks, and an additional 36 customers won free fuel for between one and three months.

Graham Redford, Rubis managing director, said: “As 2016 marks our tenth anniversary, and as part of our anniversary celebrations, we decided to offer this incredible promotion again to our Rubis rewards members.

“Customer loyalty is something we work hard to achieve at every station — every single day and with every single transaction — so to offer our repeat customers, and new customers, the possibility to win free fuel for one, two or three months, along with the incredible opportunity to win free fuel for life, is our way of saying thank you.”

Sales manager Jermaine Simons added: “The amount of passion displayed by the public during last year’s Fuel for Life promotion was so intense that we decided to give Bermuda another free Fuel for Life winner.

“As Rubis won a Best of Bermuda Award for the Most Clever Customer Incentive for the Fuel 4 Life promotion last year, our challenge was to evolve the programme into something better for our customers, and to give them greater value and an even better Rubis experience.

“Having the Fuel for Life as a benefit of the Rubis rewards programme proved to be a positive transition, and assisted in making our customer’s journey to Rubis even more rewarding.

“The overwhelming response from our rewards members during the promotion was an inspiration. We would like to congratulate all 37 free fuel winners.

“We are extremely grateful to everyone who participated, and hope that everyone will continue to enjoy the Rubis experience during all of their visits with us in the future.”