Cup Match was yesterday declared “the most fun island party you have never heard of” by glossy men’s magazine GQ.

In an online article, GQ highlighted the annual emancipation celebration and cricket game with a picture spread of the event by photographer Harry Mitchell.

The story said: “When you’re an island whose fame to claim is pink sand beaches and delicious rum consumed in large quantities, you’ve already got a leg (or six) up on everyone else in the fun department.

“So what happens when that same island decides to host a two-day sporting event held over consecutive national holidays? You get one hell of a party.”

The story outlined the history of Cup Match and described the event as less “stodgy British blazers-and-high-knee-socks” and more “music festival in paradise”. The story added that GQ readers had already missed this year’s festivities.

But it said: “This has been happening since the turn of the twentieth century, which means you can always go next year.

“And if you do, rest assured you’re going to have a damn good time.”

A Bermuda Tourism Authority spokesman added: “Photographer Harry Mitchell’s photo spread for GQ.com was one of two projects the BTA organised and executed during this year’s Cup Match celebration.

“The other was Bermudian Damon DeGraff’s takeover of Conde Nast Traveler’s Instagram account, which resulted in nine ‘Insta-stories’ and 268,000 impressions.

“Both are great examples of how the marketing team is working to use Bermuda’s unique culture and way of life to capture the imaginations of a new generation of younger and more experiential visitors.”