The Lions Clubs of Bermuda and the Market Place Stores have teamed up again to help families and seniors in need.

The club and the stores today launched their 29th annual Share the Christmas Spirit campaign to collect food items, which will be distributed during the festive season.

Vibart Thompson, the Lions Clubs of Bermuda zone chairman, said: “The community of Bermuda have been so generous in donating non-perishable items and placing them in the decorative bins at all the Market Place stores.

“Once again we are asking the Bermuda community to give generously to this worthwhile cause, which will bring happiness and joy to some families around our island home during the festive season.

“We would also like to thank Mr Roger Pacheco, of Pacheco Farms, for his continued support, donating fresh vegetables which are placed in the food hampers that are distributed.”

A total of 514 families benefited from the campaign last year and Mr Thompson hoped to stick to these numbers because “there is that need in the community”.

A spokeswoman for the Market Place Stores added that the company was honoured to be a part of this campaign for a good cause.

The campaign was launched at the Church Street store with music provided by the West Pembroke Primary School Choir.