Bermuda formed the backdrop for a fashion shoot for top US fashion brand Lilly Pulitzer.

The clothing range used the Hamilton Princess’ and its beach club in Southampton for a photoshoot for next year’s catalogue.

The hotel collaborated with the American label for its Resort 2018 collection, which also featured on social media.

A spokeswoman for the hotel said: “Hamilton Princess’ signature millennial pink exterior, combined with Bermuda’s colour palette of pastel homes and turquoise water make the island a natural location for the new bright beach-themed printed collection.

“Known for having resort wear 365 days a year, each of Lilly Pulitzer’s prints are hand-painted and inspired by coastal locations such as Bermuda.

“Styles from the new collection will include the brand’s classic shift dresses, flowy tunics, and effortless rompers, among other pieces ideal for travelling to sunny destinations.”

A behind the scenes video of the photoshoot, held at the private beach club, will also be shared on the brand’s website and on YouTube.

This is the first time Lilly Pulitzer has shot on location in Bermuda.

• For more information, follow the brands on social media or visit www.thehamiltonprincess.com and www.lillypulitzer.com