BTA joins forces with Canadian firm
The Bermuda Tourism Authority has teamed up with Connect WorldWide Canada to promote the island.
Now CWW Canada will serve as the BTA’s new public relations, marketing and business groups representation agency in Canada.
A BTA spokesman said CWW Canada will launch an integrated marketing campaign called #OutHere365 to highlight Bermuda as a year-round destination.
Victoria Isley, chief sales and marketing officer for the BTA, said: “We are excited for the opportunity to work with CWW Canada, a well-respected and innovative leader in the industry in Bermuda’s second largest international market.
“Following on an increase in Canadian visitation to Bermuda in 2017, we are excited to launch this new partnership and are confident that CWW’s creativity will excite more and more Canadians to visit Bermuda.”
Charmaine Singh, CWW Canada president, said the firm was honoured to work with the BTA team.
She added: “We are thrilled to have the opportunity to tell Bermuda’s story and showcase her unparalleled adventure and island life.”
New Haus units offered at below $400,000
HomeSafe Bermuda to expand by Christmas
Barriers quickly erected at Watch Hill Park
CoH critical of reform consultation process
Bermudians get London training with Kennedys
DeSilva accuses Scott of ‘scaremongering’
Spike in knife crime comes into focus
Young entrepreneurs at fever pitch
Judge turns back businessman’s challenge
Finance takes control of the gaming industry
Island faltering on energy, says expert
Government eyes electric bus fleet
Woman caught at airport with cocaine
Scott backs independence of BTA
Supergirl from Quebec
Thieves target boats on Foot of the Lane
Take Our Poll
- "What are your views on anonymous online commenting (trolling)?"
- Helpful to our democracy and needs to continue
- Hurtful to our democracy and needs to end
- Limits the number of people willing to give public service
- An important tool for political parties
- Total Votes: 4508
- Poll Archive