BTA joins forces with Canadian firm
The Bermuda Tourism Authority has teamed up with Connect WorldWide Canada to promote the island.
Now CWW Canada will serve as the BTA’s new public relations, marketing and business groups representation agency in Canada.
A BTA spokesman said CWW Canada will launch an integrated marketing campaign called #OutHere365 to highlight Bermuda as a year-round destination.
Victoria Isley, chief sales and marketing officer for the BTA, said: “We are excited for the opportunity to work with CWW Canada, a well-respected and innovative leader in the industry in Bermuda’s second largest international market.
“Following on an increase in Canadian visitation to Bermuda in 2017, we are excited to launch this new partnership and are confident that CWW’s creativity will excite more and more Canadians to visit Bermuda.”
Charmaine Singh, CWW Canada president, said the firm was honoured to work with the BTA team.
She added: “We are thrilled to have the opportunity to tell Bermuda’s story and showcase her unparalleled adventure and island life.”
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