Models join online retailer for marketing drive
Bermuda is playing host to more than 75 top models, bloggers and influencers as part of a new marketing drive by online retailer Revolve.
The US-based company has brought its ambassador network to the island and guests Romee Strijd, Shanina Shaik, Jasmine Sanders, Ashley Tisdale, Camila Coelho, Negin Mirsalehi, Aimee Song and Danielle Bernstein. Rocky Barnes, JonBoy, Draya Michelle, Marianna Hewitt, Shea Marie are also at the event.
A statement said: “#REVOLVEsummer will act as a hybrid of the brand’s hugely successful, ongoing #REVOLVEaroundtheworld campaign and replace their annual #REVOLVEintheHamptons summer activation — allowing a celebration of REVOLVE’s summer lifestyle on a larger scale and in new, untapped destinations.
“With the Revolve DNA built upon trailblazing cult-cool fashion, emerging talent and aspirational travel, the #REVOLVEsummer experience endeavours to further inspire their global customers and followers with sophisticated, trend-focused fashion set among the serene and secluded island life of Bermuda.”
The company added: “Guests will experience a series of highly curated and coveted events and activations, including a multitude of IG-worthy brunches, late-night beach bonfires, pool parties, intimate outdoor cinema nights, yacht days and exploration of Bermuda’s charming St George’s town.
“A number of private events will be hosted by select brands from the Revolve portfolio and top-selling brands, including LPA, Lovers & Friends, New Era, Adidas by Stella McCartney and more.”
Exclusive parties will feature performances and special guest appearances in “idyllic settings”.
“Special performers include Saint JHN, BlocBoy JB and a special surprise to be announced.”
The group’s event, which has partially taken over Rosewood Bermuda will run to July 22.
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