Glenn Jones has been promoted to the Bermuda Tourism Office’s next chief experience development officer, replacing the outgoing Pat Phillip-Fairn.

He will officially begin in the post on April 29.

Mr Jones joined the BTA in January 2015 as the director of public and stakeholder relations and was promoted to the director of strategy and corporate communications last May.

Kevin Dallas, the BTA CEO, said: “It was very clear to me and our board that Glenn was the right candidate to build on our existing destination management efforts and take us to the next level, guided by his knowledge of the National Tourism Plan.

“His passion for the island is boundless and underpins his commitment to ensure that Bermuda will offer diverse and memorable experiences, inspiring people to visit year-round.

“A thoughtful transition is under way and our stakeholders should be confident the forward momentum in visitor experience over the past five years will continue seamlessly.”

Mr Jones said he had worked with the product and experience team closely since he joined the BTA, and was excited to lead the team.

He added: “I’m a passionate advocate for the youthful entrepreneurship that is flowing back into tourism and I will look to that sector for building industry growth going forward.

“The overriding goal will be winning the hearts and minds of our visitors through strategies that put the customer first and position Bermudians at the forefront of economic opportunity.”