Go Explore app proves a hit with the tourists

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One of the Island’s first smartphone ‘app’ is fast becoming a popular way of showing tourists the best of Bermuda.

Since the Go Explore Bermuda app for iPhones and Android devices was launched in May, it has been used more than 15,000 times to access local events, businesses, discounts and bus and ferry schedules.

The free app, developed by Ultra Concepts Group (UCG), includes video and audio tours, photos and GPS navigation for tourists to explore and learn about Bermuda’s history and culture. The app also features Google maps, allowing users to follow directions to their destination as they are walking.

“The numbers are encouraging,” said Michael Brangman, marketing & business development manager. “Our statistics indicate that many tourists are downloading the application prior to coming to the Island. This proves that the application is being used in the pre-planning phase.”

Mr Brangman expects continued success in 2012.

“We looking to at least double or triple our numbers, particularly as the tourist season begins in April through October,” he said, adding that his company is promoting the app in tourist focused magazines, on bus handles, on banner stands and informational booths at the cruise piers in Hamilton and Dockyard and on livery cycles. The company is also in talks with hotels to include information in their welcome packets.

With the application’s newly found popularity, Mr Brangman is now looking to attract advertisers to sign up with the technology.

“In this tough economic climate, businesses must continue their marketing efforts using mediums that are cost effective yet able to connect with their intended audience,” said Mr Brangman. “Everyone travels with their phones, and Go Explore’s leading edge technology places your company’s information literally in the hands of customers.”

The application and all of its content is downloadable in the latest version of Go Explore, released on November 5 of last year. This, says Mr Brangman “eliminates fears of roaming charges” when tourists are using the app in Bermuda.

Go Explore picked up the Technology Innovation Award for the ‘Best Local Mobile Application’ at the annual Tech Awards 2011 last October and UCG launched Go Explore Saint Lucia in November.

The Go Explore app is available on the iPhone, iPod Touch, iPad and Android smartphones and tablet devices.

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Published Jan 12, 2012 at 12:01 am (Updated Jan 16, 2012 at 8:09 am)

Go Explore app proves a hit with the tourists

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