‘So Much More’ tourism brand to stay in place

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  • The 'So Much More' Bermuda tourism brand, seen here in an advertisement picture, is to continue to be used by the new Government.

    The 'So Much More' Bermuda tourism brand, seen here in an advertisement picture, is to continue to be used by the new Government.


The public may gain access to the inner workings of Government’s new Tourism Authority, according to Minister Shawn Crockwell.

Asked if the organisation planned to continue meeting privately, a spokesman said: “When the Authority is formed, it will be able to regulate its own procedure, and there may be a public component to their meetings.”

The Island’s ‘So Much More’ tourism brand will be allowed to run its course, he added.

“The brand originated from the Tourism office and there is no reason why it should be changed. So for the time being it will remain.”

Former Chairman of the Tourism Board Maxwell Burgess has stepped down from his position, but remains a Board member.

However, former Progressive Labour Party Senator Vince Ingham stepped down on December 18, the day after the general election saw a change of Government.

Mr Ingham was unavailable for comment yesterday.

Asked what crucial differences would be implemented with the new organisation, the spokesman said: “There will be tangible power and responsibility within the Authority. As an example of the consistency that the Authority will bring, there have been three Ministers of Tourism in past years, and each time the priorities change.

“The Authority, by not having any political interference, will be consistent.”

Responding to questions of a conflict of interest inherent in the appointment of hotelier David Dodwell as Chairman, the spokesman pointed out that the governing Act stipulated the appointment of five Board members by the Bermuda Hotel Association — which allows for the appointment of hoteliers.

Mr Crockwell has also said that the Tourism Board Act could be modified, or repealed and replaced with a new Act, to enable the Authority to go ahead.

l Useful website: www.gotobermuda.com.

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Published Jan 9, 2013 at 8:00 am (Updated Jan 8, 2013 at 10:31 pm)

‘So Much More’ tourism brand to stay in place

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