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Students float ideas for a new tourism attraction in Bermuda

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Students in the Bermuda College Marketing Management II class with (in front from left) Tashae Thompson the Bermuda Tourism Authority (BTA) Culture and Leisure Events Manager, Hamilton Mayor Graeme Outerbridge, and Jodi Lewis, BTA External Coordinator.

Have you ever felt that snorkelling was just a little too slow. You might see a pretty fish up ahead but by the time you flipper over there for a closer look, it’s gone.

Students in a Bermuda College marketing class have just the answer­ — a new device on the market called the Seabob.

The Seabob is a high performance personal watercraft that propels its rider over, or under, the water at a maximum speed of 12 miles per hour.

Mahtorrie Wilkinson and Lazeka Richards came up with the idea during a Marketing Management II class project. The assignment was to come up with a marketing plan and mock website for a new tourist attraction for Bermuda.

Although it was just supposed to be an exercise, the pair quickly fell in love with the idea. Now they hope to be offering the Seabob on local beaches within the year.

“It was interesting looking at the competition and what other companies are offering in Bermuda,” she said Ms Richards. “There was no one offering the Seabob. There was one person who had a whiff of what they were, but decided against bringing them in.”

The Seabob runs on electricity and has a two-hour charge.

Ms Wilkinson anticipated that the Seabob would be popular with the Millennial generation, although it is for people of all ages including young people and retirees.

“For young people who are into cool, fast water sports, this is great,” she said.

Ms Richards said while there is a plethora of water sports available in Bermuda, none are submersible.

“It allows the rider to get a unique perspective on Bermuda,” Ms Richards said.

On Tuesday, students presented their plans to a panel that included Graeme Outerbridge, Mayor of Hamilton and two Bermuda Tourism Authority representatives, Tashae Thompson, the Culture and Leisure Events Manager and Jodi Lewis, the External Coordinator for the Bermuda Tourism Authority (BTA). Apparently the panel expressed a lot of interest in the Seabob.

“The presentations were well received and the panel provided constructive feedback,” said senior instructor Dr Barbara M O’Shaughnessy. “In addition, the Mayor has offered to prepare a more detailed review of each student’s attraction proposals.

“Part of our mandate at Bermuda College is to prepare students for career opportunities. Providing students with real-world insights by industry professionals is an excellent way to enhance a student’s transition to the world of work and the realities it will bring.”

Nedia Williams and Kristin Simons came up with the idea of having a Bermuda sign, similar to the famed Hollywood sign, with 7ft high individual letters.

“We thought it would be interesting to bring that to Bermuda,” she said.

The letters would provide a photo backdrop for visitors. Some of the letters in ‘Bermuda’ might have a slide or some other fun, interactive feature. The students were also considering making the letters portable so that they could make appearances at special events such as Cup Match and Bermuda Day.

LaVonna Thomas said more exciting offerings were needed in Bermuda. Her business plan proposed creating an indoor go kart facility.

“I want to be involved to make activities available for locals and visitors,” Ms Thomas said. “There’s not a lot to do. There used to be more activities, but they have closed down and there is nothing now.”

Desha Smith and Natalie Stapff also came up with a plan for a high energy activity, zip lining. Zip lining involves sliding from one point to another on a high tension wire. It has become particularly popular in the rainforests of Costa Rica.

“I wouldn’t say there are a lot of things out there, but there are some things to do” said Ms Smith. “There are a lot of things out there that aren’t very well advertised. I didn’t find out about some of them until this class. I think Bermuda would be a great place for college spring break if we marketed it seriously. We have beautiful beaches and space, but it takes a plan. It is not something you can do last minute.”

Idea: An indoor go kart facility was among the suggestions by students
Idea: Zip lining is popular in a number of other vacation destinations.