Campaign shows Island’s intertwining with IB
The final video in a campaign to highlight the international business sector’s importance to the Island’s economy has been released.
The video features a job interview and the camera swoops through the office, showcasing the other sectors of the economy boosted by the presence of the international sector.
The everybodysbusiness campaign is sponsored by the Bermuda Business Development Agency (BDA) and the Association of Bermuda International Companies (Abic). The campaign was launched last month with a series of video clips, animated graphics, an infographic and a media campaign.
Now the campaign will move into television, adverts in cinemas and digital screens in shops and public places.
Abic’s Cyril Whitter said that the campaign had got off to an “excellent” start and urged more people to come forward to tell how international business impacts on their lives.
BDA communications manager Rosemary Jones added: “Whether you work in an office building — or far from it — we all play a part in the success of business here and its impact on the Island’s future is equally significant.”
The campaign underscores the fact that international business and supporting industries make up a third of Bermuda’s total workforce and that 55 per cent of all employees in the sector are Bermudian — rising to 65 per cent when spouses are included.
Bermudians make up nearly 40 per cent of executive management in the sector, while the average international business worker contributes $100,000 to the local economy every year.
People can post photographs or anecdotes about international business on Facebook, Twitter or Instagram, with the hashtag #everybodysbusiness or e-mail firstname.lastname@example.org.
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