Members of Bermuda’s 100 Women in Finance network learnt how to develop their personal brand and gained tips to make meaningful connections with peers in the industry at an educational event held by the organisation.Bill McCormick, vice-president and LinkedIn strategist at Social Sales Link, shared insight with attendees on how to create and publish quality content to enhance personal authority, the organisation said.With more than 610 million members worldwide, LinkedIn is one of the top social media tools for reaching new clients and driving more business, the 100WF group said.To assist attendees with their digital presence, Butterfield donated the services of photographer Alex Masters, who took headshots for guests that they could use on their LinkedIn profiles.Alison Morrison, managing director and founder of Bermuda Compliance Consultants and chairwoman of the 100WF committee in Bermuda, said: “We were delighted to welcome Bill to speak at our first education event for 2020. His interactive presentation provided our members with useful tips and tricks and highlighted the importance of making intentional connections via LinkedIn.”Butterfield is lead sponsor for the group’s education series this year. Michael Neff, managing director of Butterfield, said: “As an organisation that is focused on improving gender diversity across our organisation and at all management levels, Butterfield was delighted to sponsor the recent 100 Women in Finance Bermuda conference.“In our increasingly interconnected world, online networking is becoming more and more important for business and professional development, so providing participants with useful information and tools to help them enhance their LinkedIn presence as a means to support career progression was one small way we’re supporting and extolling the benefits of inclusion within the wider financial services community.”