Drive for Change is under way.

Scores of people today marked the launch of The Royal Gazette’s campaign to tackle Bermuda’s road death epidemic by greeting morning traffic on East Broadway.

Students from a host of schools, along with members of the community, stood by the side of the road holding placards, bearing the name of the 118 people killed in road accidents in the past ten years.

Bermuda Police Service’s Road Policing Unit and Bermuda Fire and Rescue Service declared their support by taking part in the demonstration.

In acknowledgement of Drive for Change, the police team is showing its full presence on the roads this morning.

The Royal Gazette has joined forces with A Piece of the Rock to improve road safety in a six-month campaign.

We are calling for roadside sobriety testing, speed cameras and a mandatory graduated licensing programme. We are also raising awareness of road safety and encouraging a grass roots, community-wide effort to effect change.

For more information, see today’s newspaper and the website.