A natural approach to sun protection

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  • Taking her chance: Nesi Armstrong spotted a gap in the market and went for it (File photograph by Akil Simmons)

    Taking her chance: Nesi Armstrong spotted a gap in the market and went for it (File photograph by Akil Simmons)


In our continued look at America’s Cup licensees, we sat down with Nesi Armstrong and had a chat about Raw Elements, her environmentally-friendly sun care range.

Ms Armstrong’s product is also the official sunscreen of the Bermuda Cancer and Health Centre, and supplies sunscreen to TeamBDA, the island’s entry in the Red Bull Youth America’s Cup.

What are some of the products on offer for the America’s Cup?

America’s Cup Eco Formula 30+ lotion tin which means it is in a plastic free package. We also offer the Eco Stick with 30+ protection and Lip Rescue also with 30+ SPF.

All products are water resistant, balanced UV physical protection beyond 80 minutes, have Non Nano Zinc Oxide (23 per cent) and are packed with biologically active antioxidants, vitamins, minerals and extracts.

Did you design new items specifically for the America’s Cup? If yes, what are they?

The SPF 30+ Lip Rescue was specifically designed for the lips. Made from certified all-natural ingredients, this water resistant lip block provides UVA-UVB true broad spectrum protection. Packed with biologically active antioxidants, vitamins, minerals and extracts, it continues protecting our lips long after environmental exposure.

What is your background?

I had health issues In 2010 I suffered a diagnoses of kidney disease, multiple kidney surgeries, I was lead to explore alternative medicine. A holistic approach to strengthen my health.

After months in and out of the hospital with consistent health setbacks and no improvement, my healing eventually came from cutting out meat, dairy, sugar and starches. I pursued an alkaline vegan diet. I eat as a fruitarian and practice dry and intermittent fasting.

Is the America’s Cup something that you watch?

I have followed the America’s Cup closely since Bermuda won the bid to host, I am familiar with the race schedules, teams, have toured a few of the team bases and looking forward to the races in May and June.

Do you have a background in sailing?

I have always had an interest in sailing, I love the water, grew up fishing in Florida with my grandmother. I am excited to explore the world of sailing as Bermuda welcomes the world’s top sailors to the 35th America’s Cup.

When did you decide to be an America’s Cup Licensee?

It happened organically, sailors need sunscreen. Discussing the idea with my husband and business partner Ian Armstrong we determined it was a natural fit and decided to explore the opportunity.

What were some of the challenges you faced in the process of becoming an AC Licensee?

Challenges were centred on understanding the America’s Cup and the opportunities for Bermudians. I focused on obtaining as much information as possible through the Bermuda Economic Development Corporation.

The BEDC simplified the license process with clarity and transparency, I understood what would be involved, my responsibility and challenged myself to rise above any obstacles.

Are the items offered exclusively your store or are they also being sold in The America’s Cup Shop or at other locations?

Products are retailed island wide, in the America’s Cup shops and Dockyard.

What does having the America’s Cup in Bermuda mean for you?

Representing the value it brings to our country. The America’s Cup is a top tier international sports event and Bermuda is the world’s top sailing destination.

It’s a moment in everyday real time to be a proud Bermudian.

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Published Apr 29, 2017 at 10:00 am (Updated Apr 28, 2017 at 12:40 pm)

A natural approach to sun protection

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