Bermuda businesses can get an after-hours guided tour of BUEI’s America’s Cup exhibit followed by a briefing on how they can capitalise on Bermuda’s hosting of the world’s biggest sailing event.

The tour of the “Built to Win” exhibit will take place on Wednesday at 5.30pm.

Attendees will learn the rules that will allow them to promote their business while respecting the special rights that apply to official America’s Cup partners.

Tickets cost $45 and are available at www.cupexperience.com or by calling 737-2017. The price includes a networking reception with wine, beer, water and hors d’oeuvres from the Harbourfront Restaurant.

Jack Griffin, author and editor of the Cup Experience newsletter and website, will lead the tour, give the briefing and answer questions. Mr Griffin is a popular speaker in the BUEI Talks series, with explanations of how the competition works and updates on the teams’ preparations for the racing in 2017.

“Don’t wait for 2017,” Mr Griffin said. “There is plenty happening in Bermuda right now with three teams training on the Great Sound and a wonderful exhibit at BUEI.

“Come to this briefing and let me show you how every business can use the energy around the Cup to achieve their business goals.”

In the exhibit, virtual reality headsets take visitors on board the yacht America as she won the America’s Cup in 1851, then transport the viewer onto a foiling catamaran racing on the Great Sound. A sailing simulator game lets guests try their hand at racing. A grinding machine just like the ones in the teams’ gyms will give visitors an appreciation for the athleticism of the crews. The exhibit supports the Endeavour programme for Bermuda’s schoolchildren.

The “Built to Win” exhibit is sponsored by BF&M and Bermuda Tourism Authority.

Mr Griffin’s book Turning the Tide describes how Oracle Team USA came back from being eight match points down to defend the America’s Cup in 2013.

A regular columnist for sailing publications including the Royal Ocean Racing Club’s Seahorse magazine, he publishes the Cup Experience newsletter and website, and is a popular speaker and race commentator.

Cup Experience is an independent publisher and is not affiliated with America’s Cup Event Authority or with the official organisation of the 35th America’s Cup.