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Stores react to the end of the iPod

On the way out: Nicole Aubrey, of iClick in Hamilton, holds iPod shuffles that along with iPod nanos are being retired by Apple (Photograph by Blaire Simmons)

There has been a mixed reaction in Bermuda to Apple’s decision to retire its iconic iPod personal music players.

The iPod nano and shuffle will no longer be sold by Apple after falling sales and shifting trends with more people now listening to music on their smartphones.

Tyrone Lovell, who works at the iClick store on Reid Street, said: “I’m surprised it hadn’t happened sooner. Everyone has a smartphone now, people stream music and watch videos on them.”

The shop sells a variety of Apple products, but staff have noticed the drop in sales of iPods. This week there are still some in stock, but they are likely to be the last.

“Once we get rid of the ones we have now, we don’t think we are getting any more on the island,” said Mr Lovell.

Last Thursday, Apple announced it was retiring the nano and shuffle models.

Nicole Aubrey, who also works at iClick, said: “I really liked the nano, it was the perfect size. This makes me sad.”

The original iPod was launched in 2001, but was discontinued a few years ago. The nano and shuffle arrived in 2005, but Apple stopped updating them in 2012.

The advent of smartphones, including the iPhone in 2006, resulted in many people finding it more convenient to use their phones to listen and stream music. They can listen to streaming music and YouTube videos, create and save a playlist, and take calls all on one device.

The retiring of the nano and shuffle means the only iPod descendant that remains is the iPod touch, which resembles a smartphone in appearance with no physical control buttons.

Shirley Burgess works at AF Smith, on Tumkins Lane, Pembroke, which also stocks Apple products. She said: “I have the Touch because it is a lot bigger and I prefer it.”

Advances in technology have seen other once popular personal music players come and go, such as the Sony Walkman and portable CD players. It appears the iPod has also now had its day.